Conformity

Question 1

Asch AO3

Answer 1

Around during McCarthyism
Lack historical validity
‘child of its time’

Ethical issues
deception
costs outweighed by benefits

artificial study

focused on one culture
individualist culture conformity rates = 25%
collectivist culture conformity rates = 37%

Question 2

Asch key findings

Answer 2

33% conformity on critical trails
25% didn’t confirm
75% conformed at least once

Avoided disapproval from group - compliance
NORMATIVE SOCIAL INFLUENCE

Question 3

Asch variables

Answer 3

Group size -
1-2 little conformity
3+ conformity 30%

Unanimity of group - Confederate
from 33% to 5.5%

Difficulty of task - lengths smaller apart
conformity increased
(INFORMATIONAL SOCIAL INFLUENCE)

Question 4

Conformity AO3

Answer 4

Group don’t smoke - less likely
NSI

Given negative information about African Americans, viewed them negatively
ISI

Behave better
e.g study with energy conservation
neighbours strongest impacts on conservation energy
NSI

Do not always use others’ information to determine knowledge
objective information ISI
but subjective own mind