Social change

Question 1

Social change

Answer 1

Society adopt new belief
e.g suffragettes
widespread changes of behavior that then become norm

Social change through minority influence through stages:

Question 2

1. Attention

Answer 2

Start conversation
Catch societies attention
e.g posters, hunger strikes

Question 3

2. Cognitive conflict

Answer 3

Aim of change, doesn’t match actions

Question 4

3. Consistency

Answer 4

People will take more seriously

Question 5

4. Augmentation principle - willingness to suffer

Answer 5

Prepared to go to lengths to show commitment
e.g suffragettes, threw self in front of horse

Question 6

5. Snowball effect

Answer 6

Minority become majority

Question 7

AO3

Answer 7

Takes a long time
e.g ban against drink-driving + smoking shift

Minorities seen as deviant
e.g juststopoil

Opposite effect
e.g stop using electricity, caused people to increase usage