Minority influence Flashcards
(5 cards)
Minority influence
Consistency - confident to maintain position
commitment - extreme ways e.g protest
flexibility - understand other opinions, compromising/ middle ground
Snowball effect
Minority become the majority
Convince few
more + more change mind
Procedure
6 pp
36 blue-coloured slides
had to sate green/blue
each group 2 confeds
3 conditions:
consistent - 2 confeds said slides were blue
inconsistent - 2 confeds called green 2/3 trial, 1/3 blue
control - 6 naive
Findings
Consistent minority:
influence naive pp to give wrong answer (green)
8.42% wrong
Inconsistent minority:
1.25% wrong
control:
0.25%
AO3:
Allows to consider more options + make better decisions
People who go against majority, stimulate creative thoughts
Majority influence remains popular
Minority is often unsuccessful changing opinions
Quick to become irritated
Artificial study
Low validity
Personality
e.g
Charasmatic cult leaders