Minority influence

Question 1

Minority influence

Answer 1

Consistency - confident to maintain position
commitment - extreme ways e.g protest
flexibility - understand other opinions, compromising/ middle ground

Question 1

Snowball effect

Answer 1

Minority become the majority
Convince few
more + more change mind

Question 2

Procedure

Answer 2

6 pp
36 blue-coloured slides
had to sate green/blue
each group 2 confeds

3 conditions:
consistent - 2 confeds said slides were blue
inconsistent - 2 confeds called green 2/3 trial, 1/3 blue
control - 6 naive

Question 3

Findings

Answer 3

Consistent minority:
influence naive pp to give wrong answer (green)
8.42% wrong

Inconsistent minority:
1.25% wrong

control:
0.25%

Question 4

AO3:

Answer 4

Allows to consider more options + make better decisions
People who go against majority, stimulate creative thoughts

Majority influence remains popular
Minority is often unsuccessful changing opinions
Quick to become irritated

Artificial study
Low validity

Personality
e.g
Charasmatic cult leaders