Föreläsning 11 Flashcards
(20 cards)
What are surveys?
Surveys are when you obtain data from a large group of people (or events), in a standardized and systematic way. After obtaining data, you look for patterns to generalize to real world.
Data generation: not only questionnaire but also other data generation methods: interviews, observation and
documents
How are surveys typically conducted?
Using written questionnaires or interviews.
What are two main types of surveys?
Self-completion questionnaires and structured interviews.
What are structured interviews?
Interviews where the interviewer asks a list of pre-set questions in a standard order.
What are self-completion questionnaires?
Surveys filled out by the respondent without an interviewer present.
What is one advantage of using interviews over questionnaires?
Interviews can help clarify misunderstandings and ensure questions are answered.
What is a key disadvantage of interviews?
They are time-consuming and more expensive.
What is an advantage of self-completion questionnaires?
They are cheaper and can reach a large number of people.
What is a common issue with self-completion questionnaires?
Lower response rates and potential misunderstandings.
What is ‘standardisation’ in the context of surveys?
Asking all respondents the same questions in the same way.
Why is standardisation important?
It ensures comparability of responses and reduces interviewer bias.
What is a ‘closed question’?
A question that provides a set of predefined responses.
What is an ‘open question’?
A question that allows respondents to answer in their own words.
What are advantages of closed questions?
Easier to analyse statistically, quicker to answer.
What are advantages of open questions?
Provide richer, more detailed data.
What is a ‘pilot study’?
A small-scale test run of the survey to identify problems.
Why are pilot studies important?
They help refine questions and procedures before the full survey.
What is ‘interviewer bias’?
When an interviewer unintentionally influences responses.
What is the main goal of survey design?
To collect valid and reliable data.
What is ‘response bias’?
When respondents answer in a way they think is expected or acceptable.
