Föreläsning 12b Flashcards
(12 cards)
What is qualitative data?
Data that is non-numerical, such as words, images, and sounds.
What are common sources of qualitative data?
Interviews, observations, documents, web content, diaries, audio recordings.
What is the goal of qualitative analysis?
To identify patterns, themes, and meanings within non-numerical data.
What is thematic analysis?
A method for identifying, analyzing, and reporting patterns (themes) within data.
What does a researcher need for qualitative analysis?
The ability to recognize patterns, manage large data volumes, and work within limited time.
What are examples of qualitative analysis strategies?
Case studies, action research, ethnography.
What is a taxonomic analysis?
A classification system often structured hierarchically to categorize concepts or users.
What is the difference between inductive and deductive analysis?
Inductive builds theory from data; deductive tests existing theories against data.
What are challenges in qualitative analysis?
Large data volumes, subjective interpretation, difficulty in presenting non-textual data.
What are benefits of qualitative analysis?
Rich, detailed insights and openness to multiple interpretations.
What is connotation in media analysis?
The ideas or values suggested by an image or media item beyond its literal meaning.
What is denotation in media analysis?
The literal description of what is seen or heard in a media item.
