Föreläsning 4

Question 1

What is a structured interview?

Answer 1

A structured interview is a type of interview where the interviewer asks a pre-determined set of questions in a specific order to every candidate

Question 2

What are semi-structured interviews?

Answer 2

Semi-structured interviews are a flexible interview format that combines elements of both structured and unstructured interviews. These type of interviews use pre-determined questions, but they allow follow-up questions.

Question 3

What is an unstructured interview?

Answer 3

An unstructured interview is a type of interview with no fixed set of questions or format. Instead, it’s more like a free-flowing conversation, guided by the interviewee’s responses and the interviewer’s curiosity or goals

Question 4

What are focus groups?

Answer 4

Interview focus groups (often just called focus groups) are a qualitative research method where a small group of people (usually 6–10) are interviewed together in a discussion format, guided by a moderator

Key characteristics:
* Group setting: Participants interact with each other, not just the moderator.
* Moderator-led: A facilitator asks questions and steers the conversation to keep it focused.
* Topic-centered: The discussion revolves around a specific theme, product, service, or issue.
* Interactive: Group dynamics can bring out ideas or opinions that might not emerge in individual interviews.

Question 5

What is think-aloud?

Answer 5

Think-aloud interviews (also called think-aloud protocols) are a research method where participants are asked to verbalize their thoughts out loud while performing a task. The goal is to gain insight into their thought process, reasoning, and decision-making.

Question 6

What is non-participant observation?

Answer 6

Non-participant observation is a research method where the observer watches and records behavior or events without becoming actively involved in the situation being studied. The goal is to observe naturally occurring behavior without influencing it.

Question 7

What is participant observation?

Answer 7

Participant observation is a qualitative research method where the researcher actively takes part in the group or setting they are studying, while also observing and recording what happens.

Question 8

Mention some things one should know before conducting interviews?

Answer 8

• Introduce oneself and purpose of interview
• Ask for constent if you want to record
• Respect participants boundaries, ex. if they want something of the record
• Start with simple questions such as name and age
• Don’t imply anything with the questions

Question 9

What is the difference between open and closed questions in surveys?

Answer 9

Open questions - The participant formulates an answer
Closed questions - The participant chooses an answer from a list of answers