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Flashcards in FX- Chapter 3: Principles of Design Deck (9)
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1

what is balance

arrangement of elements to create a visual equilibrium, literally visual weight.

2

what are some things that would make an object appear "heavier" when talking about balance

- large objects
- highly textured objects
- Dark elements
- Bright colours vs neutral colours
- complex or unusual shapes
- several small objects grouped vs one large object of the same area

3

Name and describe three types of balance

1. Symmetrical- obvious. very stable and typically read as formal- is perceived more on a vertical axis

2. Asymmetrical- depends on equalizing the visual weights of non similar elements in a composition within a visual field or about a common axis. Considered informal or dynamic

3. Radial Balance- elements arranged uniformly around a central point.

4

What is Harmony

arrangment of the parts to each other and to a whole.

Results in a composition in which all the pieces seem to belong together and work to reinforce the overall design theme

can be done through unifying everything with one common characteristic like scale or form or colour .

5

what is rhythm

most powerful design principles

repetition of elements in a REGULAR PATTERN.

simples form is repetition of identical objects but more complex compositions include irregular spacing, changing elements at regular intervals or uniformly increasing or decreasing the size of the elements

Kim- whats the difference between rhythm and variety?

6

what is the golden ratio

used to form the golden section?

7

what is the golden section

A:B :: B (A+B)

8

what is the modular system of proportion

developed by le Corbusier is loosely based on the golden section but uses the human body as a starting point

9

list the principles of design (don't describe)

Balance
Harmony & Unity
Rhythm
Emphasis & Focus
Proportion
Contrast & Variety