Marketing_Foundations Flashcards
(20 cards)
What is the AIDA model in marketing?
AIDA stands for Attention, Interest, Desire, Action – the 4 steps in guiding a customer to buy.
What is the marketing funnel?
The process of moving a lead from awareness to purchase using stages like awareness, consideration, and decision.
What is a target audience?
A specific group of people most likely to buy your product or service.
What is market segmentation?
Dividing a market into groups based on demographics, interests, behavior, etc.
What is a customer persona?
A fictional character that represents your ideal customer, based on research and data.
What is branding?
The identity and image of your business in the minds of consumers.
What is a value proposition?
A clear statement explaining why a customer should choose your product or service.
What is the difference between inbound and outbound marketing?
Inbound attracts customers through content and SEO; outbound pushes messages through ads, cold emails, etc.
What is content marketing?
Creating and sharing valuable content to attract and retain customers.
What is email marketing?
Sending emails to prospects or customers to promote products or build relationships.
What is a lead magnet?
An incentive (like a free PDF or discount) offered in exchange for a user’s email.
What are the stages of a buyer’s journey?
Awareness, Consideration, Decision.
What is influencer marketing?
Partnering with individuals who promote your brand to their audience.
What is affiliate marketing?
Paying others a commission to promote and sell your product.
What is organic traffic?
Website visitors who find you through unpaid channels like search engines or social media.
What is paid traffic?
Visitors that come from ads like Google Ads, Facebook Ads, or sponsored content.
What is a landing page?
A standalone web page focused on a specific conversion goal (e.g., signing up or buying).
What is the role of storytelling in marketing?
Storytelling builds emotional connection and helps make the brand more relatable.
What is a conversion in marketing?
Any action taken by a user that aligns with your business goal (e.g., purchase, signup).
What is multichannel marketing?
Using multiple platforms (e.g., email, social media, website) to reach your audience.
