Paid_Ads Flashcards
(20 cards)
What is PPC advertising?
Pay-per-click advertising – you pay when someone clicks your ad.
What does CPC stand for?
Cost per click – the price you pay for each ad click.
What does CPA mean in advertising?
Cost per acquisition – how much it costs to get a customer to convert.
What is ROAS?
Return on Ad Spend – revenue divided by advertising cost.
What is a Facebook Pixel?
A piece of code that tracks actions on your website from Facebook ads.
What is the Facebook Ads Manager?
The platform where you create, manage, and track Facebook and Instagram ads.
What are Facebook ad objectives?
Campaign goals like traffic, conversions, video views, or engagement.
What is a lookalike audience?
A group of users similar to your existing customers, used for scaling.
What is retargeting?
Showing ads to users who previously interacted with your brand or website.
What is the Google Ads platform?
Google’s platform for paid search, display, shopping, and YouTube ads.
What is the difference between Google Search and Display ads?
Search ads show in search results; display ads appear on partner websites.
What is Quality Score in Google Ads?
A score from 1–10 based on your ad’s relevance, landing page, and CTR.
What are TikTok ads used for?
To reach a younger audience through video-based ad formats.
What makes TikTok ads effective?
Short-form video, native-style content, high engagement rates.
What are ad creatives?
The visual and textual elements used in your ad (video, image, copy).
What is an ad funnel?
A structured journey: awareness → interest → decision → action.
What is A/B testing in ads?
Testing two or more versions of an ad to see which performs best.
What are common ad performance metrics?
Impressions, CTR, CPC, CPA, ROAS, conversion rate.
What is ad fatigue?
When audiences stop engaging with an ad due to overexposure.
How can you scale a winning ad?
Increase budget, expand audience, or test new creatives.
