Niche Research Flashcards
(20 cards)
What is a niche in e-commerce?
A specific segment of the market with a focused group of customers and needs.
Why is niche selection important?
It allows you to target a defined audience, reducing competition and increasing conversions.
What makes a good niche?
It solves a real problem, has consistent demand, and a passionate audience.
What is product validation?
Testing a product idea with real data before launching it fully.
What is product-market fit?
When a product matches what the market wants and needs.
What are evergreen niches?
Niches that are always in demand (e.g., fitness, beauty, parenting).
What are trending niches?
Hot markets that spike due to trends, events, or social media (e.g., fidget spinners).
What is demand validation?
Proving there is active interest or need for a product.
How can you validate product demand?
By analyzing search volume, competitor sales, social media buzz, and customer reviews.
What tools help with niche research?
Google Trends, Amazon, TikTok, Facebook Ads Library, Reddit.
What is a saturated market?
A market with too many sellers and not enough differentiation.
What is a gap in the market?
An unmet or underserved need in the marketplace.
How does Google Trends help in product research?
It shows interest over time for keywords, helping spot demand trends.
What is the purpose of Amazon Best Sellers?
It lists top-selling items, helping identify what customers are buying.
How does TikTok help identify trending products?
By seeing what products are going viral and generating engagement.
What is competitor research?
Studying what similar brands are selling, how they market, and their pricing.
What are key things to analyze about competitors?
Product offering, pricing, reviews, ad copy, website design, customer complaints.
What is customer pain point analysis?
Understanding the frustrations or desires of a specific group of customers.
How can you use forums for niche research?
Platforms like Reddit, Quora, and Facebook groups provide insight into real problems.
What is a unique value proposition (UVP)?
A clear statement of how your product solves a problem differently or better than others.
