SEO_Organic_Traffic Flashcards
(20 cards)
What does SEO stand for?
Search Engine Optimization – improving visibility in search engine results.
What is on-page SEO?
Optimizing elements on your website like keywords, content, title tags, and internal links.
What is off-page SEO?
Building links from other websites and improving your site’s reputation and authority.
What is technical SEO?
Optimizing the backend of your site: page speed, mobile-friendliness, sitemap, structured data.
What is keyword research?
Finding the search terms your audience is using and optimizing for them.
What is a long-tail keyword?
A specific keyword phrase (e.g., ‘best vegan protein powder for athletes’).
What is search intent?
The reason behind a user’s search (informational, transactional, navigational).
What is a meta title?
The title that appears on search engine result pages (SERPs).
What is a meta description?
A short summary that appears under your title on search results.
What are header tags in HTML?
HTML tags like <h1>, <h2>, <h3> used to organize content structure.
What is alt text?
Text used to describe images to improve accessibility and SEO.
Why is mobile-first indexing important?
Google primarily uses the mobile version of your site for indexing and ranking.
What are backlinks?
Links from other websites pointing to your site.
What makes a backlink high-quality?
Relevant, from reputable sites, and naturally earned.
What is domain authority (DA)?
A score from 1–100 that predicts how well a site will rank (by Moz).
What is internal linking?
Links that connect one page of your website to another.
What is external linking?
Links that point from your site to other domains.
What is duplicate content in SEO?
Identical content on multiple pages, which can hurt SEO rankings.
What tools help with SEO research?
Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner.
What is Google Search Console used for?
To monitor, troubleshoot, and improve your site’s presence in Google Search results.
