Store Setup Flashcards
(20 cards)
What are the key components of an e-commerce store?
Homepage, product pages, cart, checkout, and backend admin system.
What is a CMS in e-commerce?
Content Management System – software used to manage website content (e.g., Shopify, WordPress).
What does Shopify offer to store owners?
An all-in-one e-commerce platform for building, managing, and scaling online stores.
What is WooCommerce?
A WordPress plugin that adds full e-commerce functionality to a WordPress site.
What are the advantages of BigCommerce?
Built-in features, no plugins needed, fast performance, scalable solutions.
Why is mobile responsiveness important?
More than half of e-commerce traffic comes from mobile devices.
What is the purpose of a homepage?
To introduce your brand, highlight offers, and direct users to products.
What makes an effective product page?
Clear title, high-quality images, benefits, reviews, price, and a strong CTA.
What is a CTA (Call to Action)?
A prompt that encourages users to take a specific action (e.g., ‘Add to Cart’).
What elements should be in the checkout page?
Simple layout, secure checkout, minimal steps, progress indicator, guest checkout.
What causes cart abandonment?
Unexpected costs, slow load times, required account creation, complex checkout.
How can you reduce cart abandonment?
Use progress bars, show shipping info early, offer guest checkout, show trust badges.
What is trust signaling in UX?
Visual cues that indicate safety and reliability (e.g., SSL badge, reviews).
What is the importance of page speed?
Faster websites improve user experience and reduce bounce rate.
What is UX design?
User Experience – how easy and satisfying the website is to use.
What is UI design?
User Interface – the visual elements users interact with on the website.
How should menus and navigation be structured?
Simple, intuitive, organized by category, with clear labels.
Why is product filtering important?
Helps customers quickly narrow down products based on preferences.
What are breadcrumbs in navigation?
Clickable links showing the user’s path within the site (e.g., Home > Category > Product).
How can you A/B test store design?
Use tools like Google Optimize or VWO to test different versions of your store pages.
