Flashcards in mass media Deck (2):
mass media (n) Many people believe that the influence of ~ in our
society is too great.
a mass of people
the press (n) The main job of the ~ is to inform people about the
= newspapers or
weekly or monthly)
subscribe to sth (v) If you ~ to a newspaper or magazine, it is delivered to
your doorstep regularly.
a subscription (n)
a viewer (n)
a listener (n)
~s are all the people that watch television at a given
time, whereas ~s, as the word says, listen to the radio.
listen to the radio
viewing habits (n) Studies have shown that ~, especially of young viewers,
have changed over the last decades, with children
spending more and more time watching TV.
do sth out of habit
broadcast sth (v) BBC World Service ~s radio and television
programmes for learners and teachers of English.
unbiased (adj) In a dictatorship, journalists are not allowed to broadcast
~ news since any open criticism of the leadership will
= objective (adj)
report the facts
a TV set (n)
a channel (n)
a programme (n)
In order to watch television, you need a ~. Nowadays,
television offers dozens of different ~s with a wide
range of ~s, such as news programmes or soap operas.
switch channels =
switch (sth) on (v) Most people find that ~ing on your TV is much easier
than turning it off again.
= turn it on
↔ turn / switch it off
a screen (n) It is only a year since this talented young actor has made
her ~ debut.
a star of stage and
public television (n)
license fees (n)
~ , like the first three channels in Germany, is mainly
financed by monthly ~ that all viewers have to pay.
regulated by the
advertise (v) Companies ~ on TV or in magazines in order to
persuade consumers to buy their products.
an advertisement (n) If you want to sell your old furniture, why don't you
place an ~ in the local newspaper?
= an ad(vert) (n)
a commercial (n) Private television, on the other hand, is financed by
advertising, i.e. by broadcasting ~s at regular intervals.
a commercial break
market research (n) All private TV channels do extensive ~ in order to
make sure that they produce programmes that appeal to
the target groups of their commercials.
a survey (n)
(the) ratings (of a
If a programme has high ~, it is popular with audiences,
i.e. a lot of people are watching it or listening to it.
high / low ratings
In the US, TV stations often ~ a programme after only
one or two weeks if the ratings are not satisfactory.
cancel an order
interactive (adj) There are plans to introduce ~ TV where viewers are
able to select programmes at their own convenience.
interact with sb (v)
a satellite dish (n) By using a receiver and a ~, one can receive TV
channels from several different countries.
wash the dishes
a remote control (n) If you press the ~, you can switch channels on a TV set
or adjust the volume.
a remote area
a weather forecast
According to the latest ~ there will be heavy showers in
Scotland and the north of England.
forecast sth (v)
= predict sth
a documentary (n) Yesterday we watched an interesting ~ about the
wildlife in South Africa.
a ~ is based on
a manual (n) If you buy a new product, e.g. a DVD player, the
producer includes a ~ to explain to customers how this
Please follow the
instructions in the ~
store sth (v) Today personal computers are able to ~ more data than
the older industrial models.
retrieve sth (v) Using specialised software, it is often possible to ~ data
on a damaged computer disk.