MFTWR Chp2 Planning the Multimedia Website. Flashcards Preview

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Flashcards in MFTWR Chp2 Planning the Multimedia Website. Deck (168):

Web site development is...?

a project based process.


There are three parts to the project...?

planning, development, and implementation.


Planning phase is the ...?

most important phase in developing a multimedia website.


The more complex and interactive your Web site becomes, the more...?

important the planning phase becomes. (Resist the urge to delve into a project without developing the plan first.


Successful multimedia websites are built from...?

a plan (they are successful because of the plan.)


Time spent planning and preparing will...?

pay off in the long run.


A well-developed plan will save you...?

time, money, and lots of potential agony.


The rule of thumb for multimedia development is...?

80% planning and 20% production.


Following a well-defined development process that places the actual production in perspective helps...?

ensure a successful project.


A plan provides the structure for...?

the other phases of the project.


Within the Web development industry, this plan is often called...?

Web architecture. (site architecture or information architecture)


In essence, the plan is...?

the blueprint around which consistent and functional Web site is developed.
(This blueprint includes the purpose, the target audience, the organizational and navigational structures, the multimedia elements, the user interface, the layout, and the design. It insures the user knows where to go and what to do, and it helps guarantee that the user's experience is positive so that he or she will want to return to the Web site).


Development Phases of a Multimedia Web Site:
Phase 1...?

Planning the Website (Includes...)
- Develop the design strategy
- State the purpose
- Identify the target audience
- Develop the specifications
- Create the wireframes and storyboards.
- Determine the organizational structure.
- Design the navigational structure and user interface.
- Register the domain name.
- Obtain a Web Host
- Prepare to register with search engines.


Development Phases of a Multimedia Web Site:
Phase 2...?

Develop the Web site. (Includes....)
- Develop the structure behind the site
- Create multimedia elements: text, graphics, animation, sound, video.
- Add the content.
- Write additional scripts.


Development Phases of a Multimedia Web Site:
Phase 3...?

Implement the Web sites. (includes...)
- Post the Web site
- Test the Web site
- Make adjustments
- Retest
- Register the Web site with search engines.


To ensure the success of a website, all of the people involved should collectively develop a...?

Design strategy.


Design strategy will ensure that your website evolves into a ...?

product that effectively achieves its purpose for the intended audience.


At the onset of a project, the multimedia team should meet with the client to develop a sense of ...?

shared vision surrounding the project.
(Together, the multimedia team and the client should clarify the purpose of the Web site and identify the target audience)


Before building a website, what should be clearly stated and pervade the planning documents...?

Web site's purpose. (The multimedia team and the client must have a clear understanding of the multimedia Web site's purpose. Without a clear statement of purpose the project may wander off course. A succinct purpose is crucial to the success of the Web site.)


The purpose is defined further by...?

goals and objectives. (Goals support the purpose, Objectives, which must be clear, measurable, and obtainable, are developed from the goals. Writing the goals and objectives of a multimedia Web site is perhaps the most critical step in Web-based multimedia planning because they guide the development process.. The goals and objectives provide a way to evaluate the Web site both during and after its development. Because multimedia development is a team process, goals and objectives are necessary to keep the team focused, on track, on budget and on time.)


To determine what the purpose of a multimedia site, the development team should ask questions such as...?

- How will the users be using this Web site?
- Why will users want to visit this Web site?
- What will users gain from this Web site?
- Which browser and platform will users likely use to access this website?
- What types of features will be most useful to users of this Web site?


If the website is being designed for a client, the development team must...?

work with the client to understand the website's purpose. (Although there are no guarantees that what you perceive to be the purpose of the website will be identical to what your client perceives, your chance of being successful is greater if you ask your client lost of questions and listen carefully to your client's answers. There is nothing worse than spending many hours working on a Web site only to discover that it is not what your client wanted. It is imperative that you found out what your client wants in advance)


Feature creep is when...?

You haven't asked the client enough questions and they keep continually asking for changes or additions to the website. (or they are just annoying clients that want more than what they already asked for) it can add time and cost to the development process.


To ensure the development team understands the client's purpose, goals, and objectives for the Web site, as the client to answer questions such as....?

- What do you want your Website to do?
- Is there anything special that you want to be included in your Web site?
- Do you want to sell something on this website, and if so, what?
- How do you plan to handle secured transactions?
- How do you plan to advertise, market and support this website?
- What is the primary action you wish your target audience to take after viewing your site?
- Do you have a domain name in mind? Is it already registered?
- Do you have a budget for this Web site? What are the limitations of the budget?


Part of your job in planning the Web site is to educate your clients about what is...?

Practical, possible, and eyecatching. (There will be times when your best efforts to educate your client fail, and you will perceive their decisions as illogical. If this happens, you will need to continue to work with the client to reach a shared understanding of the point in question. If you do not do this, your implementation may fall short of the client's expectations. In essence, the client is the visionary of the Web site. If the client is struggling with the vision, the multimedia team can help by providing concrete examples the client can use to help articulate the vision. In the end, everyone should have a definitive picture of the vision, and the vision should be articulated into a well-stated purpose.)


A website must always be designed with...

the target audience in mind. (When designing Web sites, you absolutely must make it your goal to create a product that represents what the audience wants and needs. It is more important to focus on the user and what the user wants than it is to focus on what you, as a designer, think is cool.)


Always take a user _______ approach when you are establishing the purpose and objective of the multimedia Web site.



As a Web designer, you should attempt to...?

visualize and understand the target audience. (The more you know about the target audience, the better you can design a multimedia Web site that appeals to its unique interests, beliefs, and goals. Your users are the key to your project's success.)


The more you can define the target audience, the more you can...?

tailor your Web site to meet its needs and wants.


In the Web world, there are different ways to create a...?

User profile. (User profile creates a picture about the people who will using the Web site - their offline and online habits.)


The best way to design and develop a multimedia Web site is to...?

survey potential users to determine how they will use your Web site.
(Find out where (e.g. home or office) they access the Web, how often they go online, and why they go online. Discover what they do in their spare time when they are not online.)


There are different ways to survey potential users like...?

Online surveys, in-person interviews, focus groups, or even observations from office or home visits.


In order, to define the target audience, that is, to find out who the target audience is, you need to find answers to questions such as...?

- What are the demographics of the target audience?
- How computer savvy is the target audience?
- What interests, beliefs, and values does the target audience have in common?
- For what purpose does the target audience use the Web?
- What type of Web sites does the target audience frequent?
- How does the target audience spend its time, both online and when not online?


The more clearly you can see your Web site through the eyes of your users, the more...?

successful your Web site will be. (This becomes even more crucial when designing interactive multimedia Web sites. Because your users will be interacting with your Web site as well as viewing it, use information from the user profile to understand how your target audience expects to use your Web site, and then design the Web site to exceed those expectations. If you do this, your multimedia Web site will be a success!)


When visiting a Web site, users like to feel...?

they are in control. (Give your users the opportunity to choose or create their own experience by designing your multimedia Web site to give them the control they want. One option is to design multiple Web sits so that your users can then choose how they want to experience the website. For example if your website contains streaming media, you might provide users links to indicate how they want to view the media - via a dial-up connection, a broadband connection, or a wireless mobile connection. Once the user makes the selection, the Web page will adapt to accommodate that choice.)


One area of target audience that is often difficult to determine is...?

the technology that the target audience will have available for viewing your Web site. (If your Web site is designed to reach a very broad target market, then make sure that the technology needed to experience the Web site is minimal or provide options so the user can match the Web site experience to his or her available technology.)


If your target audience is technologically astue, then you can include more...?

cutting-edge multimedia elements and technologies on your Web site based on the assumption that your user will have the most up-to-date hardware, browsers, and plug-ins.


Many of your potential users may rely on adaptive technologies. Blind and vision-impaired people have made extensive use of the web because...?

it gives them freedom and ability to access information that was not previously available to them or that would be available only after being converted to Braille. (A screen reader is an adaptive technology that synthesizes text and sound included on Web sites. Unfortunately, more multimedia elements including any graphics, animation, and movies are useless as far as this particular audience is concerned unless "alternate text" is associated with each of these elements.)


If your target audience includes people with special needs, be sure to...?

design your Web site with features that make it accessible to them.


The purpose and the target audience largely determine...?

the look and feel of the Web site. More specifically, the determine the tone, approach, metaphor, and emphasis of the site.



The tone of a website, might be humorous, serious, light, heavy, formal, or informal. It can often be used to"make a statement" for example, projecting a progressive, high-tech, well-funded corporate image.



What approach will be taken? How much direction will be provided to the user? Some multimedia Web sites, especially children's games, focus on exploration. Other multimedia Web sites provide a great deal of direction in the form of menu choices or a "guide" that is available to assist the user. Other Web sites simply have a help button that can be used to display a help screen.



Will a metaphor or a theme be used to provide interest or aid in understanding the web site? For example, providing a shopping cart in which users place items they want to purchase.



How much emphasis will be placed on the multimedia elements? For example, a company may want to develop an informational Web site that shows the features of its new product line, including video clip demonstrations of how each product works. The budget might not allow for creating the video segments, so the emphasis would shift to still images with text descriptions that might already be available for use via the company's printed catalogs.


Because it is important to analyze your audience not only from a demographic perspective but also from the...?

perspective of the technology it will use to access the Web, specifications are written as part of the technology analysis.


The specifications of a multimedia web site state what will appear on each web page, including the...?

Arrangement of each element and the functionality of each object (for example, what happens when you click the button labeled next).


Playback system specifications should always include...?

the OS, bandwidth speed,s, and the browsers for which the Web site is to be developed.


Multimedia elements to be included specifications should include...?

details about the elements to be included in the Web site. What fonts, font sizes, and type styles will be used? What are the colors for the various elements on the site. At what speed should sound be recorded (44 MHz, 16-bit, stereo)? At what resolution should the graphics be designed? What should the playback speed be for video? Questions such as these need to be addressed so that all members of the development team are creating elements of comparable quality.


Functionality specifications should describe...?

the functionality - how the program reacts to an action, such as a mouse click, by the user. For example, clicking a door (object) might cause the door to open (an animation) or a door bell to ring (sound). In addition, the specifications should indicate how the object itself changes based on a user action, such as how a button changes when a user clicks it.


User interface involves designing...?

the appearance - how each object is arranged on screen - and the interactivity - how the user navigates through the multimedia Web site.


In determining whether your web site will be technologically appropriate for your target audience and the specifications you should have outlined can be met, you should ask questions such as...?

- Which OS is the target audience most likely to use?
- Which browser is the target audience most likely to use?
- What type of hardware is the target audience likely to own?
- What bandwidth is the target audience most likely to use?
- Are there any specific adaptive technologies that might be utilized?


Designing a website for an intranet is generally much easier than designing a Web site for the Internet. Because ...?

an Intranet is a network set up to be used by employees within the same organization, the client will be able to tell you which browsers the company supports as well as the minimum and maximum hardware, software, and bandwidth issues that your Web site will need to endorse. In addition, the client can answer many questions regarding the target audience. When designing a Web site for the Internet, however, you will need to rely heavily on the user profile to better define the target audience.


After the purpose, goals, objectives, and specifications of the Web site have been thoroughly analyzed and a target audience based on a user profile has been established, a document called ______ _____ should be prepared.

creative brief.


Creative brief can be called different names like...?

document summary, design brief, or design summary.


Creative brief in essence is..?

a summary of the design strategy and it should be available at all times as well as reference for the multimedia team as well as the client. At any point and at any stage, it may be necessary to revisit the creative brief if the multimedia team or client is uncertain about some aspect of the Web site, or if the general direction of the Web site appears to be off track or off target.


From the Creative brief, the multimedia team should be...?

able to identify the most appropriate type of Web site to fulfill the client's vision.


Today's Web sites can be divided into two broad categories...?

Static and Dynamic. (Each with increasing scope and sophistication. Determining the category of the Web site will give you a better understanding of the project's depth.)


Static Web site serve the purpose of...?

self-branding. (They are most often designed to promote or provide info about a department, a business, a corporation, an organization, an idea, or a belief.)


Static Web sites convert existing information to...?

Web pages and are an electronic copy of ta company brochure. There is generally little or no interactivity. Because they are quite passive, they require few design or technology changes. although content will need to be updated as new info becomes available.


Static Web sites are often a point of departure for a ...?

future project that will incorporate interactivity.


Dynamic Web sites provide information and offer some form of...?

interactivity such as e-mail, searches, questionnaires, and order processing. In addition, users are often able to customize the Web site to meet their own personal needs.


Dynamic Web sites can be ...?



Dynamic Web sites should answer questions such as....?

- Are search features available to locate information on a particular topic.
- How do I purchase products/services through the Web site?
- Are forms available for data exchange?


More advanced dynamic Web sites are developed so that...?

the interaction between the user and the Website is fully automated. For example, when an order is placed from a menu of products via an e-commerce website , an invoice is generated, the inventory is adjusted, and the item is pulled and shipped - the entire process is automated.


The user access features that make the features that make a Web site dynamic...?

(such as selecting the item to be purchased and paying for it online), while other features are implemented behind the scenes based on user input (such as generating and updating the invoice).


E-commerce websites can be used to distribute goods to fill supplier and customer orders and will answer questions such as...?

- What is the status of my order?
- How much is the invoice?
- When will I receive the shipment?


Planning documents including flowcharts, site maps, link maps, wireframes, and storyboards - are key to ...?

the creation and maintenance of a successful multimedia Web site. (Although these documents may need to be altered as work on the project progresses, they serve as a point of departure for the multimedia team.


Planning documents also provide the multimedia team with a ...?

concrete reference that will help them maintain a focus so that the goal of the project does not get lost in the creative process.


As a Web site grows larger and more complex, the planning documents used to establish the scope and feel of the site become...?

increasingly important.


Flowcharts provide a visual guide of your entire Web site. They provide a ...?

graphical representation of how the info with your Web site is organized as well as how it flows. (Although you should prepare a flowchart very early in the planning process of your multimedia Web site, keep in mind that the flowchart is a flexible document that will change as your Web site evolves. Be willing to incorporate changes and modify the flowchart as you go.)


In addition, flowcharts are also an excellent way to ...?

illustrate interactivity.


Interactive Web site are more difficult to plan because...?

there are multiple possibilities that may result from user decisions. (Flow charts make it easier to track the possibilities of the decision making process.)


Flowcharts can be created by hand, however, there are also...?

software programs available that help you to create flowcharts using the computer.


Wireframes are created to answer...?

the "what" questions related to a Web site.


Storyboards are created to answer...?

the "how" questions related to the Web site.


A wireframe is a ...?

text only skeletal structure of every click-through possibility of your Web site.


Storyboards are diagrams of the ...?

layout of each page of the Web site. They describe the content and the sequence of each page and specify how the text, graphics, animation, and other multimedia elements will be positioned on each screen. (In addition, the navigational structure and links are designated on the storyboards. Although information contained in a storyboard will vary for each page, each screen usually includes these key elements : a sketch and description of the multimedia (text, graphics, animation, audio, video, navigation, links), time allotted for each element, and a page number. In addition, the storyboard may include information about transitions, tools to e used to create the multimedia elements for each page, budget information, and general comments.)


Wireframes and storyboards are extremely important when planing a complex multimedia Web site. Multimedia team members refer to these planning tool as they....?

design the Website. (these documents, design changes can be made before money is spent on development. In addition, these documents keep the project moving because most of the potential problems were anticipated and resolved through the planning process.)


Wireframes and storyboards can be designed using...?

drawing programs and other application software.


Organizational structure, the way in which information is organized, is important from ...?

the perspective of the human cognitive process - our human brains like order.


Hierarchical organizational structure organizes data using a top-down approach. This is a common organizational structure because...?

most data can be easily and naturally broken down into sets and subsets that for a hierarchy. Chunks of information are ranked and then categorized based on interrelationships. Once the information is chunked, a hierarchy from most important or general to least important or more specific can be created. This method of organization is very common on the Web because most Web sites start with a home page that provides general information and has links to info that becomes increasingly more specific.


Hierarchical method is sometimes referred to as...?

the tree-method or a gopher style approach because users start at the top and burrow down until they locate the information they need.


Hierarchical systems can be...?

broad and shallow or deep and narrow. (As illustrated on page 47)


Nonlinear organizational structure uses...?

no prescribed or sequential path. (Most information on the web consists of info that is read non sequentially.)


In a nonlinear organizational structure, the information is organized so that there are...?

links from one discrete piece of information to another.


Users of an nonlinear organizational structure generally expected to...?

find a discrete unit of related information that has been filtered, but not erratically subdivided. (As a general rule, fewer than 3 paragraphs of text probably should not be divided. If the information is more than 3 printed pages, it may need to be further divided. Obviously, there are times when it makes sense to keep long documents as single Web pages or one integrated unit of info, particularly when users may want to print a page.)


Linear organizational structure organizes info sequentially. This is the traditional method of navigation used in...?

Web pages that have a set sequence that must be followed in order for the information to make sense. (For example, a Web site with an online slide show falls into this category, as do plays and other stories that may be retold via the Web. Another example would be a Web site used for training, where one lesson buildings on another and complete a lesson is a prerequisite for moving to the next one. Although this is the most common organizational structure used in most analog media (such as videos and printed books), it is a very uncommon organizational structure on the Web.)


Database-driven organizational structure has become increasingly popular because of the large volume of...?

short bits of information that must be organized on some multimedia Web sites.


Any website that uses an internal search engine uses the...?

database-driven organizational structure. (This organizational structure is very common on library and research type websites as well as e-commerce web sites.)
(Example on page 48)


In the real world, most websites use a combination of ....?

Organizational structures. For example, some information may be organized using a database-driven organizational structure so it is accessible upon user request via a Web site search, while primary information is also organized using the non-linear organizational structure.


A uniform format for organizing and presenting information helps users...?

predict how an unfamiliar section of a Web site will be organized. (When organizing information, remain flexible and subdivide bits of information using common sense, logic, and a user centered approach at all times.)


Discrete and short bits of information are appropriate for online viewing. Because...?

very few Web users will spend time reading long passages of text onscreen, users appreciate short bits of information that can be scanned quickly.


Site maps provide an overview of the...?

organizational structure of a website. They can be used at the planning stage to help the designer see the big picture, and they are often included on the Web sites so users can view the overall structure of the Web site.


Site maps on Web pages may be graphical in nature, or...?

they may be in a text-based menu format. In addition, may Web-authoring programs will generate site maps.


Link map is a planning document that serves as a schematic illustrating the...?

inter-connectivity of Web pages within the Web site as well as the links to external sites and all of the multimedia elements (graphics, animation, sounds, and video) included within the Web site.


Organization structure and the navigational structure are different yet...?



To create a website that is easy to navigate you must...?

have a clear picture of the organizational structure - hierarchical, nonlinear, linear, database-driven, or a combination of these structures.


After you determined how the information in your Website is organized, you can create the...?

navigational structure or means through which the users will know where they are, where they have been, and where they want to go.


The way you arrange the content of your Multimedia website is often...?

the most important part of the design (For example, psychologists have determined that most people can store only about four to seven discrete pieces of information in short term memory. )


As a designer, you shoudl attemp to limited the amount of data that the user must keep in...?

short term memory. (Research has also shown that users prefer small, discrete units of info to long, undifferentiated units. Web surfers rarely read long passages of text and will be annoyed if they are forced to scan long blocks of text to find what they want.)


A clearly structured multimedia Web site should offer...?

simple, consistent navigation that is available from every page within the Web site. You should not make your users learn how to navigate your Web site at each new page. By keeping navigation consistent, users will grow accustomed to it and will quickly become skilled at maneuvering within your Web site.


Frames divide a screen into...?

multiple pages, enabling one region of a screen to remain constant, while the other regions of the screen change. (A website can be designed so that one frame contains the navigational element or links that will appear on every screen of the Web site, while the other frames change as the links are clicked.)


Pros and cons associated with Frames....?

True frame based code can cause problems if a user wants to print a frame and do not realize that they must first click inside the frame in for this to happen. In addition, you cannot bookmark a specific page. Bookmarks will always refer to the entire frameset. Despite these concerns, frames can be used effectively for navigation.


Ways to represent a frame based navigation structure without coding frames provide all of the advantages of consistent navigation through the use of...?

a frame based navigational structure without the disadvantages presented by the frame-based code.


Navigation bar strategically placed and accessible from every page of the Web site is...?

an excellent navigational choice. (In fact, navigation bars are found in one form or another on almost every Web site.


Keep the navigation bar...?

intuitive, simple, functional, and, most importantly, consistent. In addition, you want to keep the number of navigation links to a minimum so that users can quickly navigate to any location on the Web site.


All multimedia Web sites are organized around a...?

home page, that serves as a point of entry into the Web site. All pages of the Web site should contain a direct link back to the home page. However, most navigational structures permit users to go to other pages of the Website without first returning to the home page.


In a hub and spoke navigational structure, a user must..?

return to the home page to go to the other pages of the Web site. (As showen on page 53(


The hub and spoke navgational method is a bit cumbersome because it relies to heavily on..>?

the browsers back button. It can be somewhat effective if it fits with the metaphor of the Website or if the site is small. Under most circumstances, however, the hub and spokes navigational method should be avoided.


One way to enable users to navigate directly to the content that is most appealing to them is to use a...?

search navigational structure, which essentially means incorporating a search feature into your Website.


Web sites using a search feature generally use...?

a text box or form in which users enter specific search terms - words or combinations of words. The search engine uses the search term entered by the user to search the Web site, then displays a list of matches and links to those specific sections or pages of the Web site.


Well-designed search features follow...?

standard search guidelines and provide a simple and intuitive user interface for more complicated searches.


When you include a search feature in your Web site, be sure to make it simple, and if necessary...?

provide a brief explanation of how to use the tool along with a list of query examples.


A directed navigational structure is a simple, yet efficient example of tailoring the...?

website to the user. (Upon entering the Web site, the user is asked to provide information. Based on the information entered, the user is directed to a specific area of the site. (This type of navigational structure is perfect for those web sites that provide different information on different features based on the user's location, gender, age, or other characteristics.)


Directed navigational structures are common on...?

airline, hotel, and other Web sites designed around making reservations.


Every website on the Internet has a numeric address called an...?

IP (Internet Protocol) address. (Similar to a standard mailing address points to specific location or Web page on the Internet.)


A standard IP address might look similar to...? (It is easy for computers to locate and remember these long, complicated sequences of numbers, most humans find it a bit more challenging to remember the IP address of every site they wish to visit.)


Domain name system was invented to...?

attempt to make surfing the Web easier.


Domain name system allows people to use...?

easy-to-remember names instead of long, complicated sequences of numbers to get to specific Web sites. In short a domain name is a pointer to a numeric Web address.


Domain names are organized according to a specific hierarchy, called the...?

DNS naming hierarchy.


DNS naming hierarchy is a structured arrangement of...?

ascending authority. Each domain represents a unique piece of hierarchy. The root of this hierarchy is referred to as "." (dot) and directly beneath are the top-level domains. (For domains outside the US, two letter ISO (International Organization for Standardization) country codes are used.)


A domain name is a...?

powerful marketing tool. Many companies and organizations now register multiple domains in an effort secure their Web identity.


In order to own a domain name, you must register with a registry...?

authorized to issue and license domain names.


The Internet Consortium for Assigned Names and Numbers (ICANN) is the organization that is charged by...?

the U.S. Department of Commerce to control authorized domain registries.


Web site hosting...?

Once the Web site has been designed, it must be uploaded to a Web server that is accessible by the Internet community. In other words, the site must reside somewhere on the Internet so users from around the world can access it.


For most businesses, particularly small businesses, the choice to....?

outsource Web hosting is the best decision for several reasons. Most web hosting services can have your site up and operational almost immediately while it could take several months to set up an in-house operation. A web-hosting company will maintain the server, network connections, and security of your site on a 24-hour basis, which relieves you of the need for additional equipment, connectivity, and technical personnel. Because many Web hosting companies have fast servers and connections, customers, and clients will be able to access your Web site quickly.


Point to consider before you choose a Web-host company:
Storage space...?

Different Web hosting companies and packages allot varying amounts of disk storage space for your Web site. Although each individual Web page should actually be quite small, if the Web site is at all extensive, these small individual pages and their multimedia elements can quickly add up.


Point to consider before you choose a Web-host company:

Plays an important role in delivering a multimedia or e-commerce website. It is imperative that you choose a Web hosting company that offers sufficient bandwidth and connection speed to deliver your site effectively. In addition, some Web-hosting companies meter bandwidth and charge additional fees if you exceed the limit. Find out what your Web-hosting company's policies are if your site becomes too popular and how many other Web sites share your server. This could be a concern if your customers cannot get through to your site because the other Web sites on your server are flooded with visitors.


Point to consider before you choose a Web-host company:

If pages included on a Web site take too long to download, users simply will not wait. Your Web-hosting company should offer fast connections. Peering is when your host has multiple Internet connections and can automatically route traffic to the fastest line out.


Point to consider before you choose a Web-host company:

Performance factors to be considered.
- Minimum and optimal hardware requirements
- The processor, bus structures, memory, and other hardware on the server storing and delivering the multimedia Web site must be powerful enough and fast enough to effectively process and return user data, access and deliver multimedia elements, and run programs or connect with other computers that will. If the server is too slow or is not powerful enough to deliver, animation and video may appear choppy.


Point to Consider before you choose a Web-host company:
Technical Support...?

If you are not a technical guru, technical support should be one of your primary considerations when choosing a Web-hosting company. You need to know that tech support is available 24 hours a day, 7 days a week. In addition, you should find out how many support staff are available compared to how many customers they have to support.


Point to consider before you choose a Web-host company:

If you are going to sell products or services online, make sure your hosting service offer everything you need to build an online storefront including database management services, shopping-cart scripts, credit card merchant accounts, and a secure site for transmitting electronic transactions.


Point to consider before you choose a Web-host company:
Script and software...?

A top-notch Web-hosting company should have a broad library of scripts and software that you can use to add guestbooks, forms, statistics, counters, and other features to your site. The host should also be able to support current programming and server extensions, secure transactions, and other utilities.


Point to consider before you choose a Web-host company:

Offer customers a secure place to physically house their hardware in a location other than in their offices or warehouse where the potential for fire, theft, or vandalism is much greater. Co-location facilities offer high security, including cameras, fire detection and extinguishing devices, multiple connection feeds, filtered power, backup power generators, and other items to ensure high availability, which is mandatory for all Web-based, virtual businesses. Although the company maintains ownership of the hardware and equipment, storage and maintenance are the responsibility of the Web hosting company.


Point to consider before you choose a Web-host company:
Side administration...?

Important so that you can update your pages, manage files, collect orders, retrieve data from forms, get statistics, and perform other maintenance chores on your Web site. You will want to choose a Web-hosting company that offers simple and secure site management capabilities so that it is easy for you to modify the contents of your site whenever and wherever necessary.


Point to consider before you choose a Web-host company:

Always an important consideration. You will want to know that your data is secure from hackers. For some businesses, this is even more important than it is for others. Find out what security features your house offers or supports. Find out if your data is safe and how often back-ups are performed.


Point to consider before you choose a Web-host company:
Customer services...?

The internet market is suited for the old saying "you get what you pay for." A quality hosting service should offer customer services, such as an online area with FAQs (frequently asked questions), guides, tips, and other resources.


Point to consider before you choose a Web-host company:

Remember, cheaper is not always better, but the most expensive company is not necessarily the best choice either. You will not have to carefully compare features in order to effectively compare price.


If your site is not coming up within at least the top 30 for your chosen keywords...?

you will never be found by people.


The process of registering a website can be time consuming but is...?

fairly simple.


Web portals are...?

high-traffic Web sites that serve as gateways to multitude of other sites. Marketing your Web site in this manner is most often accomplished by renting a piece of another Web site's screen to post an advertising banner, graphic, or link to your Web site.


Planning is...?

the first and most critical phase int he multimedia development process.


A plan provides...?

the structure for the other phases of the project.


The plan is often called...?

Web architecture, site architecture, or information architecture.


A design strategy helps ensure the...?

success of your Web site.


The multimedia team and the client should develop a...?

sense of shared vision surrounding the project.


Multimedia team and clients should discuss the _____ and clarify the _______, as well as _____ and ______ of the project in order to avoid ______.

Target audience, purpose, goals, objectives, feature creep.


A creative brief, or summary of the design strategy, should be...?



A user profile should be generated so that...?

the Website can be tailored to meet the needs and desires of the target audience, which will help set the tone, approach, metaphor and emphasis.


Designing a website for an Intranet is generally much easier than...?

designing a website for the Internet.


If your target audience relies on adaptive technologies such as screen readers, remember to include...?

Alternative text.


Today's websites can be divided into two broad categories....?

Static websites serve the purpose of self-branding and dynamic websites provide information and offer some form of interactivity such as email, searches, questionnaires, and order processing.


The technology analysis will determine the...?

specifications of the web site.


Planning documents, including flowcharts, sitemaps, link maps, wireframes, and storyboards, are the key to...?

Creation and maintenance of a successful multimedia web site.


Information can be organised in different ways.....

The hierarchical organisational structure organises data using a top down approach. In a nonlinear organisational structure there is no prescribed or sequential path. In linear organisational structure information is organised sequentially. The database-driven organisational structure is becoming more and more popular because of the volume of short bits of information found on the web.


One way to establish a navigational structure is to use...?

Frames, they divide a screen into multiple pages.


A user friendly navigation bar that is strategically placed and accessible from every page of the site is an...?

Excellent navigational choice.


In a hub and spokes navigational structure users must...?

Return to the homepage to go to the other pages of the website.


As web sites grow larger and more complex, the search navigational structure enables users to enter ...?

Specific words or combinations of words, and the search engine will then display a list of matches and links to specific sections of the web site.


Directed navigation asks users to...?

Provide information. Based on the data entered, they are directed to specific areas of the site.


Every web site on the Internet has a numeric address called an...?



Because most humans find it difficult to remember IP addresses, the ________ was invented.

Domain name system.


A domain name is a pointer to a ...?

Numeric web addressz


Domain names are organised according to...?

The DNS naming hierarchy


In order to own a domain name, you must register it with a registry authorised to issue and license domain name by the...?

Internet Consortium for Assigned Names and Numbers (ICANN)


Once a website has been designed, it must be uploaded to a...?

Web server accessible by the Internet community. This is called web hosting.


Before choosing a web-hosting company, do some research. It is wise to check...?

Your web-hosting company's track record and remember good service, support, and connections are worth a lot to your company's image.


One of the most important aspects of the Internet marketing is the...?

Search engine. You will need to register your web sites with search engines.