Flashcards in Research17 Deck (14):
What is survey research?
a form of inquiry that rests on the assumption that meaningful information can be obtained by asking parties of interest what they know, what they believe, and how they behave.
What is the scope of survey research?
a system for collecting information from or about people to describe, compare, or explain their knowledge, attitudes, and behavior; relies on self-reported information
What are some of the survey techniques used?
prospective, retrospective, and nonexperimental
What are the types of information obtained from survey research?
concrete facts about respondents, their knowledge, behavior, abstract opinion, and personal characteristics
What is the difference between open-format items and closed-format items in survey research?
open-format permits a flexible response, closed-format items restrict the range of possible responses
What are the four types of closed-format items in survey research?
multiple choice, likert type, semantic differential, and Q-sort
What are some of the methods of collecting survey data?
personal interviews, telephone interviews, written questionnaires, and internet survey
What is the sampling process of survey research?
1. define population of interest, 2. create sampling frame, 3. determine how many responses to the survey are desired, 4. determine the number of surveys to distribute, 5. determine how to select the prospective respondents from the larger sampling frame
What are the steps to developing a questionnaire?
1 draft items for consideration for inclusion, 2 determine reading level of participant and develop readability, 3 develop appropriate format, send for expert review, 4 complete first revision, 5 perform pilot test, 6 perform final revisions
What are some of the ways suggested to motivate prospects to respond to a mailed survey?
include an attractive, but brief cover letter; include a stamped and addressed return envelope; include incentives for response
What are some of the advantages to internet surveys?
useful with specific populations who have universal access to the internet, require less time for participants, eliminate need for manual data entry, convenient for respondent, have wide geographic coverage, can maintain anonymity
What are some of the limitations of internet surveys?
selection is biased to those with internet access, there may be no email address directory for some populations, there may be technological difficulties, survey may be seen as intrusive by some
What are some of the advantages to interview surveys?
can achieve greater depth of response, maintain control over who actually responds, determine the opinions of those who cannot read, and may have higher rates of response