Flashcards in Social psychology methods Deck (38)
the scientific investigation of how thoughts/feelings/behaviours are influenced by actual, imagined or implied presence of others =
what does social psychology focus on?
1. effects of social and cognitive processes on the way people perceive and interact with others
2. explains human behaviour
what can't we prove no matter how much evidence we generate?
we can only ______, _______ or _______ a theory
support, modify, reject
benefits of lab assessment?
1. establish cause and effect
2. control over extraneous variables
3. objectively assesses behaviour
4. high internal validity, high experimental realism
disadvantages of a lab experiment?
1. low external validity/mundame realism
2. demand characteristics
3. difficult to assess long term behaviour
4. experimenter effects
how is a lab study low in external validity and mundane realism?
artificial setting and highly controlled
how are experimenter effects minimised?
using a double blind procedure
benefits of field assessment?
1. manipulate a variable in a real world context
2. high external validity
disadvantages of field assessment?
1. less control over extraneous variables
2. difficult to obtain accurate measures
manipulate an independent variable (IV) and observe the effect on the DV = experimental or non-experimental?
correlation between variables (no manipulation of an IV) = experimental or non-experimental?
what are different types of experimental methods?
what are different types of non-experimental methods?
2. case studies
3. qualitative research
5. field studies
the type of method chosen depends on what 3 things?
1. nature of hypothesis
2. resources available
what type of method is the main approach used?
how is confidence in the validity of a hypothesis enhanced?
if researchers confide in the hypothesis a number of times using different methods > avoids confirmation bias
must common as allows us to identify the causes of events =
intervention in the form of manipulation of 1 or more IVs and then measurement of the manipulation =
how are thoughts/feelings/behaviours measured in social psychology?
self report, objectively assess behaviour in a lap
mental structure that organises and collects info about something =
what type of tasks assess or influence the accessibility of schemas?
what does the accessibility of a schema mean?
the ease of retrieving/accessing a schema
______ accessible schemas are more likely to influence cognitive processes and behaviour
responses are within conscious control and provided deliberately =
what type of measures can cause social desirability?
responses are outside of conscious control and are provided automatically =
what do implicit tasks typically measure as an indicator of accessibility?
what are 3 implicit measures used in social psychology?
1. implicit association test
3. lexical decision tasks