sponsorship Flashcards
(13 cards)
sponsorship
The support given to a sport, sport event, or organisation by an outside body or person for the mutual benefit for both parties.
3 types of sponsorship
finance
clothing, equipment, footwear
provision of facilities
finance
Funding from the sponsor can help pay for daily living and training costs of performers. In return, the performers will need to promote business by wearing branded sportswear during competitions or at a public function.
clothing, footwear, equipment
Provide free equipment to high profile athletes for massive exposure.
facilities
There are many examples of stadiums being funded or sponsored by big companies (like the emirates stadium sponsored by emirates airlines)
advantage to sponsor
Being linked to success can improve image
Can increase sales
disadvantage to sponsor
Their reputation is at risk, because if the performer does something scandalous or controversial, then they also suffer the consequences as they are associated with that person, so their image is negatively affected.
advantage to performer
Funding allows athletes to train
Receive the best available equipment
disadvantage to performer
Support can be withdrawn
Sponsors may go bankrupt
Extra duties required by sponsor
advantage to sport
Funding improves coaching and facilities
Sponsorship money can be used to fund community schemes increasing participation
disadvantage to sport
Pressure from sponsors can change the rules of the game (rugby)
Minority sports find it difficult to find sponsorship
advantages to audience and spectators
improved experience and access through better facilities and lower ticket prices, fan engagement and merchandise will provide more opportunities for the spectators to engage with their favourite teams or players.
More accessible
disadvantages to audience and spectators
Pay per view
Timings of game change to get prime time slots.
