Topic 1: Theories and Concepts Part 1 Flashcards Preview

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Flashcards in Topic 1: Theories and Concepts Part 1 Deck (19)
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1

"Powerful and Strong" is used to describe ___

Persuasion effects

2

Importance of creating relationship and engagement prior to persuasion

- Stronger influence

3

Definition of Persuasion

An attempt communicators take to change audience(s) attitudes and behavior through the transmission of message in a free-of-choice environment

- change audience(s) attitudes and behavior
- the transmission of message
- in a free-of-choice environment

4

Goal of Persuasion

Changing attitude and behavior

5

Condition of Persuasion

Free-of-choice environment

6

"Persuasion is a ____ process"

symbolic

7

"Persuasion involves an attempt to ____"

influence

8

Is persuasion an automatic process? Why

No
- messages are initiated by communicators

9

What is attitude inclusive of?

judgement, feeling and perception

10

Importance of understanding audiences' attitude before persuasion

- to ensure information is transmitted

11

How does attitude influence?

A type of social influence: behavior of one person alters the thoughts or actions of another

12

"End Result Decision is ____"

Free of choice

13

"Persuasion is the ____ of messages"

transmission

14

"Persuasion had become ______"

institutionalized

15

Provide 5 examples of persuasion business

Advertising agencies
public relations firms
marketing conglomerates
lobbying groups
social activists
speech writers
image consultants companies

16

Provide 5 examples of showing indication of persuasion trends being institutionalized

advertisement, public service announcements, internet banner ads, phone call

17

"Persuasive Communication is more _____ and _______"

complex & mediated

18

Why is persuasion more complex?

Due to audiences' attitudes

19

"Persuasive Communication has gone ____"

digital