Topic 1: Theories and Concepts_Coercion VS Persuasion Flashcards Preview

Persuasive Communication > Topic 1: Theories and Concepts_Coercion VS Persuasion > Flashcards

Flashcards in Topic 1: Theories and Concepts_Coercion VS Persuasion Deck (4)
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1

Definition of Coercion

A forceful technique to make people act according to the coercer's wishes and, presumably, contrary to their preference.

Key Words:
- Forceful
- coercer's wishes
- contrary

2

Coercion occurs under these circumstances: (there are 3)

- Delivers a believable threat of significant physical or emotional harm to those who refuse the directive

- Remove the individual of some measure of freedom and independence

- Attempt to induce the individual to act contrary to his/her preferences.

3

Examples of coercion

Threatening messages
Ban of smoking
Enforcement of seat belt laws
Interrogation
Employer's orders

4

What is the main difference between coercion and persuasion?

Persuasion>> free-of-choice environment
Coercion >> forceful