Topic 2: Theories of Contemporary_Theories Flashcards Preview

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1

What are the two theories mentioned?

- Theories of Reasoned Actions
- Theories of Planned Behavior

2

Theologian behind the "Theories of Reasoned Actions"

Fishbein and Ajzen

3

What does "Theories of Reasoned Behavior" principle?

People rationally calculate the costs and benefits of actions & think about how others will view the behaviour under consideration

4

Theories of Reasoned Behavior

What are the four main structures to the theory?

- Attitude towards the behaviour
- Subjective norm
- Behaviour intention
- Behaviour itself

5

Theories of Reasoned Behavior

What is "attitude towards the behaviour" ?

an individual’s judgement towards the performed behaviour as good or bad

6

Theories of Reasoned Behavior

What are the two-subcomponents of "attitude towards the behaviour" ?

- behaviour beliefs
- outcome evaluations

7

Theories of Reasoned Behavior

What is "subjective norm" ?

an individual’s perception of the social pressures placed upon them to perform or to not perform the behavior in question

8

Theories of Reasoned Behavior

What are the two-subcomponents of "subjective norm" ?

- normative belief
- motivation to comply

9

Theories of Reasoned Behavior

What is the meaning behind "behaviour beliefs" ?

beliefs about the consequent actions

10

Theories of Reasoned Behavior

What is normative belief?

the belief that specific individuals or groups should or should not perform the particular behaviour

11

Theories of Reasoned Behavior

What is "motivation to comply" ?

Individual’s motivation to go along with someone significant in their life.

12

Theories of Reasoned Behavior

What is "behaviour intention" ?

the intention to perform a certain behaviour

13

Theories of Reasoned Behavior

What is "behaviour" ?

an action in a particular situation

14

What is the criticism towards theories of reasoned behaviour?

^^ free flow explanation but 2 main points must be present

- theory is based on predicted behaviour based on attitude

- attitude is not always predictable

15

which is more powerful- subjective norm or attitude?

Subjective norm

16

Theologians behind Theory of Planned Behaviour

Fishbein and Ajzen

17

Theory of Planned Behaviour is a ______ version of Theory of Reasoned Behaviour

refined

18

Theory of Planned Behaviour

What is the principle?

People use information and reasoning to guide their behaviour

19

Theory of Planned Behaviour

What is the usage?

To predict and understand the relationship between human behavior and motivation

20

Theory of Planned Behaviour

What is the three main factors?

- Behaviour Beliefs
- Normative Beliefs
- Control Beliefs

21

Theory of Planned Behaviour

What is "Behaviour Beliefs" ?

about the likely outcomes of behaviour including the evaluations of the outcomes

22

Theory of Reasoned Behaviour

What is "Normative Beliefs" ?

Behaviour expectations held by groups of people or individuals close to them

23

Theory of Reasoned Behaviour

What is "Normative Beliefs" linked closely to?

Subjective Norm

24

Theory of Reasoned Behaviour

What is "Control Beliefs" ?

The presence of a particular factor which contributes most influential to a individual's behaviour

25

Theory of Planned Behaviour

What is "Perceived Control Behaviour" ?

the individual’s perception of control he/she has over a behavior; a subjective estimate of easy or difficult it will be to perform the behavior.

26

Theory of Reasoned Behaviour

What is "Perceived Control Behaviour" flow/equation ?

the more positive an attitude is >> the greater the perceived control >> the stronger the intention to perform behaviour