Topic 2: Theories of Contemporary_Propaganda Flashcards Preview

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Flashcards in Topic 2: Theories of Contemporary_Propaganda Deck (26)
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1

Definition of Propaganda

The persuasive communication with which one disagrees and to which the persuader attributes hostile intent.

2

A variety of communication techniques are used in propaganda. What are the three main objectives to propaganda?

To make audiences:
- accept particular belief or opinion
- adopt a certain behaviour
- perform a particular action

3

Five main characteristics of propaganda

- ideology
- usage of mass media
- one sided revealment
- emotional delivery
- uninformed belief

4

How is propaganda ideological?

- promotes one-way belief
- no room of discussion or opinion sharing

5

Why is the propaganda related to the usage of mass media?

- Employs various mass media to spread the belief system to larger masses

In short: able to reach mass audiences

6

Why is propaganda one sided revealment?

- concealment to achieve propaganda goal
- information is hidden if it is hinders audiences

7

How is propaganda related to uniform belief?

- it aims as mass uniformity of belief and behaviour

8

Why is the propaganda related to the usage of emotional delivery?

- circumvents the reasoning process

9

The classification of propaganda

- white propaganda
- gray propaganda
- black propaganda

10

What is white propaganda?

- Usage of accurate information

11

What is white propaganda message aim?

- aims to influence audiences as a credible speaker
- helpful for future influence

12

What is gray propaganda?

- Accuracy of information may or may not be credible
- source of information remains undisclosed

13

What is black propaganda?

- False information
>> Spread lies, fabrications and deceptions

14

Types of propaganda

- Hypnotic propaganda
- Semantic propaganda
- Cognitive propaganda

15

What is hypnotic propaganda?

Controlling audience without the usage of highly emotional terms or words

16

Method of hypnotic propaganda

- sharing message without highly emotional words
- Audiences add and make their own interpretation

17

What is semantic propaganda?

“Generalizations in order to make the audience believe”

18

What is cognitive propaganda?

Reliant and usage of language to cause high emotional reactions

19

List of propaganda techniques

- Bandwagon
- Glittering Generalities
- Appeal to Authority
- Making False Connections

20

What is appeal to authority?

using authoritative figures to make reasoning to action

21

what is bandwagon?

Persuading target audience to take a course of action according to the trend

22

Method of bandwagon

- Highlighting numbers
- incorporating customer reviews into key pages
- show real time customer activity

23

What is glittering generalities?

usage of simple, clever slogans

appeals to people’s emotions with highly valued concepts and beliefs that carry conviction

without supporting information or reason

24

Methods of "making false connections"

- Testimonials
- Transfer

25

How is testimonials used in propaganda

Usage of
a prominent individual

promotes or endorses a product, policy or a political candidate

26

How is transfer used in propaganda

the usage of symbols, quote or images of famous people to convey a message not connected to them