Topic 1: Theories and Concepts_Persuasion Effects Flashcards Preview

Persuasive Communication > Topic 1: Theories and Concepts_Persuasion Effects > Flashcards

Flashcards in Topic 1: Theories and Concepts_Persuasion Effects Deck (4)
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1

3 persuasive effects

Shaping
Reinforcing
Changing

2

What is shaping? Provide an example

Def: Shaping the existing attitude and behaviour

Example: appealing advertisement to shape attitudes to entice

3

What is reinforcing? Provide an example

Def: Reminder

Example: Placing health outcomes on cigarettes box

4

What is changing? Provide an example

Def: Attitude change on a topic/issue

Example: from exercising is not good to exercising is good