unit/chapter 2 - class

Question 1

people not watching as many

Answer 1

advertisements

Question 2

because people not watching as many advertisement,s adverstisers spendbillions to

Answer 2

integrate their products into movies, tv shows, etc.

Question 3

-teenagers who admire a celebrity will be more likely to

Answer 3

take up smoking if they observe that their favourite celebrity is a smoker

Question 4

to be less susceptible to product placement

Answer 4

meadia literacy: understanding corporation efforts to influence our thinking and behaviour through media… develop a keen sense of awareness about efforts to influence us

Question 5

variable

Answer 5

any object, concept, or event that is the focu of a scientific investigation

Question 6

any object, concept, or event that is the focu of a scientific investigation

Answer 6

variable

Question 7

Objectivity

Answer 7

achieved when measurement of a variable in consistent (despite who is doing the the measuring and what tools they are using)

Question 8

achieved when measurement of a variable in consistent (despite who is doing the the measuring and what tools they are using)

Answer 8

Objectivity

Question 9

Operational definition

Answer 9

the procedures used to measure a variable

Question 10

the procedures used to measure a variable

Answer 10

Operational definition

Question 11

Validity

Answer 11

the degree to which a measurement procedure actually measures the variable it was developed to measure

Question 12

the degree to which a measurement procedure actually measures the variable it was developed to measure

Answer 12

Validity

Question 13

Reliability

Answer 13

the degree that a measure produces the same measurement for a variable across measurement events

Question 14

the degree that a measure produces the same measurement for a variable across measurement events

Answer 14

Reliability

Question 15

Test-retest reliability

Answer 15

the extent of similarity in scores generated by the same measure for the same person across two testing sessions

Question 16

the extent of similarity in scores generated by the same measure for the same person across two testing sessions

Answer 16

Test-retest reliability

Question 17

Alternate forms of reliability

Answer 17

the extent to which different forms of the same test generate similar scores for the same person across two esting sessions

Question 18

the extent to which different forms of the same test generate similar scores for the same person across two esting sessions

Answer 18

Alternate forms of reliability

Question 19

Inter rater reliability

Answer 19

the degree of similarity in observations recorded by two observers (or raters)

Question 20

the degree of similarity in observations recorded by two observers (or raters)

Answer 20

Inter rater reliability