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Comportamiento del consumidor

This class was created by Brainscape user Cecilia Sandoval. Visit their profile to learn more about the creator.

By: Cecilia Sandoval
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Decks in this class (16)

Chapter 1
Consumer behavior 1,
Customer retention 2,
Market segmentation 3
6  cards
Chapter 2
Attitude scales 1,
Likert scale 2,
Semantic differential scale 3
9  cards
Chapter 3
Demographics 1,
Using demographics marketers can ...,
Geodemographic segmentation 3
5  cards
Chapter 4
Acquired needs psychogenic needs 1,
Maslow s hierarchy of needs 2,
Motivation 3
9  cards
Chapter 5
Consumer ethnocentrism 1,
Consumer innovators 2,
Freudian theory 3
5  cards
Chapter 6
Perception 1,
Positioning 2,
Sensory adaptations 3
6  cards
Chapter 7
Behavioral learning 1,
Brand loyalty 2,
Consumer involvement 3
6  cards
Chapter 8
Attitude 1,
Tri component attitude model 2,
Attribution theory 3
6  cards
Chapter 9
Communication model 1,
8 viral marketing viral advertisi...,
Viral marketing may take the form...
6  cards
Chapter 10
Traditional family life cycle 1,
Nontraditional families 2,
Stages in the family life cycle 3
8  cards
Chapter 11
Culture 1,
Acculturation 2,
Enculturation 3
6  cards
Chapter 12
Subculture 1,
Hispanic american market 2,
Regional 3
6  cards
Chapter 13
Global strategy global marketing ...,
Local strategy local marketing st...,
Regional strategy 3
6  cards
Chapter 14
Continuous innovation 1,
Dynamically innovation dynamicall...,
Discontinuous innovation 3
5  cards
Chapter 15
Need recognition 1,
Pre purchase search 2,
Evaluation of alternative evaluat...
7  cards
Chapter 16
Narrowcasting 1,
Covert marketing masked or stealt...
2  cards

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Comportamiento del consumidor

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