Chapter 6

Question 1

Perception

Answer 1

The process by which individuals select, organize, and interpret stimuli into a meaningful and coherent picture of the world

Question 2

Positioning

Answer 2

Is the process by which a company creates a distinct image and identity for its products, services, and brands in consumers’ minds.

Question 3

Sensory adaptations

Answer 3

Getting used to high levels of sensory input and therefore less able to notice a particular stimulus.

Question 4

Halo effect

Answer 4

An evaluation of an object based on one or several positive dimensions.

Question 5

Sensation

Answer 5

The immediate and direct response of the sensory organs to stimuli.

Question 6

Webers law

Answer 6

A principal stating that the stronger the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different