Chapter 15

Question 1

Need recognition

Answer 1

The first step in the consumer decision-making process occurring when the consumer identifies and faces a “problem” that can be solved by buying a product or service

Question 2

Pre-purchase search

Answer 2

Begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product.

Question 3

Evaluation of alternative / evaluation of purchase alternatives

Answer 3

Follows the information search stage.

Question 4

Evoked Set. (consideration set)

Answer 4

The specific brands (or models) a consumer considers in making a purchase within a particular product category.

Question 5

Inept Set

Answer 5

Brands (or models) that the consumer excludes from purchase consideration because they are unacceptable or seen as inferior.

Question 6

Inert Set

Answer 6

Brands (or models) the consumer is indifferent toward because they are perceived as not having any particular advantages

Question 7

Gifting Behavior

Answer 7

o Consumer behavior involving giving and receiving gifts.
o Is a gift exchange that takes place between a giver and a recipient