Chapter 8

Question 1

Attitude

Answer 1

Learned predisposition to behave in a consistently favorable or unfavorable way toward a given object

Question 2

Tri-component attitude model

Answer 2

Model describing the structure of attitudes, it maintains that an attitude consists of three components: cognitive, affective, and conative.

Question 3

Attribution Theory

Answer 3

A theory focused on how people assign causality to events
Explains how people assign causality to events, on the basis of either their own behavior or the behavior of others.

Question 4

Functional Approach

Answer 4

An approach to changing attitudes by appealing to the reasons behind people’s attitudes

Question 5

Knowledge Function

Answer 5

A functional approach to studying attitudes where researchers maintain that people form attitudes because they have a strong need to understand the characters of the people, events, and objects they encounter.

Question 6

Utilitarian Function

Answer 6

A functional approach to understanding attitudes where researchers believe that that consumers’ attitudes reflect the utilities that brands provide.