Chapter 12

Question 1

Subculture

Answer 1

A group that shares certain beliefs, values, and customes, stemming from ethnicity, religion, geographic location, age, or gender, while also being a part of a larger society.

Question 2

Hispanic American Market

Answer 2

Have a strong preference for well-established brands and traditionally prefer to shop at smaller stores. However, as Hispanics acculturate, they become less brand loyal and shop differently than they used to

Question 3

Regional

Answer 3

The USA is a large country, one that includes a wide range of climatic and geographic conditions. Given the country’s size and physical diversity, it is only natural that many Americans have a sense of “regional identification” when comparing and describing themselves to others

Question 4

Geographic Subcultures

Answer 4

A subculture that is based on geographic locations and differences in consumer behavior based on lifestyle differences because of living in that location

Question 5

Baby boomers

Answer 5

Age segment of the population that was born between 1946 and 1964.

Question 6

Nationality subcultures / Ethnic subcultures.

Answer 6

Subculture that is based on belonging to a group that has a common national or cultural heritage