Chapter 14

Question 1

Continuous Innovation

Answer 1

Has the least disruptive influence on established behavior. It involves the introduction of a modified product rather than a totally new product

Question 2

Dynamically Innovation / Dynamically Continuous Innovation

Answer 2

A new product entry that is sufficiently innovative to have some disruptive effects on established practices

Question 3

Discontinuous Innovation

Answer 3

A dramatically new product entry that greatly disrupts existing consumption behavior and requires the establishment of new practices.

Question 4

Adoption process. / innovation adoption process

Answer 4

Micro process that focuses on the stages through which an individual consumer passes when deciding to accept or reject a new product

Question 5

Adopter categories

Answer 5

Classification showing where consumers stand in relation to other consumers in terms of the first time they had purchased an innovation