Chapter 5 Flashcards
(5 cards)
1
Q
Consumer ethnocentrism
A
Some consumers prefer domestic products over foreign brands.
2
Q
Consumer innovators
A
Consumers who are open to new ideas and are among the first to try new products, services, or practices
3
Q
Freudian theory
A
A theory maintaining that unconscious needs or drives, especially biological and sexual ones, are at the heart of human motivation and personality.
4
Q
Neo-freudian theory
A
Posits that, in addition to Freud’s concepts, social relationships are crucial factors in the development of personality.
5
Q
Optimum stimulation levels
A
A personality trait that reflects the degree to which a person likes novel, complex, and unusual experiences
