This class was created by Brainscape user Martin Raffay. Visit their profile to learn more about the creator.
By:
Martin Raffay
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Decks in this class (13)
Význam marketingu a jeho vymezení
Vymezeni marketingu 1,
Podnikatelske koncepce 2,
Guerilla marketing definice a co ...
9
cards
Analýza trhu
Marketingove cleneni trhu 1,
Trzni podil trzni potencional a t...,
Trzne nediferencovany marketing 3
9
cards
Marketingové plánování
Proces marketingoveho rizeni 1,
Obsah marketingoveho planovani 2,
Vize x mise podniku 3
7
cards
Marketingový výzkum
Marketingovy informacni system mis 1,
Marketingovy vyzkum x vyzkum trhu 2,
Kroky marketingoveho vyzkumu 3
11
cards
Produkt
Vrstvy produktu 1,
Vyrobni sortiment sirka hloubka d...,
Kriteria hodnoceni produktu 3
7
cards
Cena
Cile stanoveni ceny 1,
Cenotvorba nakladove orientovana ...,
Cenotvorba metoda tvroby ceny pod...
7
cards
Komunikace
Marketingova komunikace 1,
Formy komunikace 2,
Nastroje marketingove komunikace 3
13
cards
Nové trendy v marketingu
Personalizace 1,
Video marketing 2,
Influencer marketing 3
12
cards
Distribuce
Distribucni cesty 1,
Funkce distribucnich cest 2,
Funkce systemu prodejnich cest 3
10
cards
Nákupní chování na B2C a B2B a jejich specifika
Role pri nakupnim rozhodovani b2c 1,
Proces rozhodovani b2c 2,
Typy nakupniho chovani b2c 3
14
cards
Marketing služeb
Klasifikace sluzeb tercialni kvar...,
Trzni a netrzni sluzby 2,
Specificke vlastnosti sluzeb 3
8
cards
Online marketing
Marketing na internetu 1,
Rozdil mezi tradicnim marketingem...,
Jak ovlivnil internet cenovou pol...
14
cards
Dodatek - Otevřené
Holisticka vyrobni koncepce 1,
Integrovany marketing 2,
Mobo 3
8
cards
More about
Marketing
- Class purpose General learning
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