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Trisha H
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Decks in this class (13)
Overview
A philosophy that focuses on the ...,
The activity set of institutions ...,
The ideas that people will buy mo...
11
cards
Planning/advantage
Goal of strategic planning 0,
The managerial process of creatin...,
Designing activities relating to ...
37
cards
Ethics/social Responsibility
Values and standards enforceable ...,
The moral principles or values th...,
The rules people develop as a res...
10
cards
The Marketing Environment
When a company implements strateg...,
A defined group most likely to bu...,
This is perhaps the most difficul...
18
cards
Developing A Global Vision
Recognizing and reacting to inter...,
Marketing that targets markets th...,
Job outsourcing 2
37
cards
Consumer Decision Making
Five step process used by consume...,
Process a consumer used to make p...,
Result of an imbalance between ac...
34
cards
Business marketing
The use of the internet to facili...,
The marketing of goods and servic...,
Three of the most important measu...
33
cards
Marketing channels
All parties in the marketing chan...,
A set of interdependent organizat...,
The difference between the amount...
30
cards
Services And Nonprofit Organization Marketing
Four unique characteristics that ...,
The inability of services to be t...,
A characteristic that can be asse...
23
cards
Segmenting and Targeting Markets
People or organizations with need...,
Four shared characteristics of a ...,
A subgroup of people or organizat...
34
cards
Decision Support Systems and Marketing Research
_____ and _____ information is th...,
Everyday information about develo...,
An interactive flexible computeri...
54
cards
Product Concepts
Everything both favorable and unf...,
A product used to manufacture oth...,
Products can be classified as eit...
40
cards
Developing and Managing Products
New products are important to 3 1,
A product new to the world the ma...,
A plan that links the new product...
23
cards
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Marketing
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