Chapter 1: Marketing — Creating and Capturing Customer Value, Chapter 3: Analyzing the Marketing Environment, Chapter 4: Managing Marketing Information — to Gain Customer Insights...
Chapter 2: Enhancing Brand Equity and Accountability, Chapter 5: Segmentation, Targeting and Positioning, Chapter 6 The Communications Process and Consumer Behaviour...
Chapter 2 (PRPG) - Fundamental Principles And Members Obligations, Chapter 3 (PRPG) - Practice Governance, Chapter 4 PRPG New Clients and Engagements...