3.2b - Secondary Market Research Flashcards
1
Q
Sources of secondary data:
A
- Internet
- Trade associations
- Price-comparison websites
- Market research reports
- Competitor materials
2
Q
Advantages of secondary data:
A
- Cheap
- Less time consuming than primary research
- Work is done for you
- Allows you to see trends
3
Q
Disadvantages of secondary data:
A
Data may be:
- Irrelevant
- Out of date
- Unreliable
4
Q
Quantitative data definition
A
Information that can be put into numerical form
5
Q
Qualitative data definition
A
Non-numerical information
