3.2c - Analysing Market Data Flashcards
1
Q
Sales value formula
A
Volume X average price
2
Q
Sales volume formula
A
Value / average price
3
Q
Sales growth formula
A
((Sales this year - sales last year) / sales last year) X 100
4
Q
Market growth definition
A
The percentage increase in sales over a period of time
5
Q
Market growth formula
A
(Change / original amount) X 100
6
Q
Factors influencing market growth:
A
- Economic growth
- Nature of product
- Changes in tastes
- Social changes
7
Q
Market share definition
A
The percentage of a market’s total sales achieved by one company
8
Q
Market share formula
A
(Sales of company / total sales in market) X 100
9
Q
Ways firms can classify markets:
A
- Geography
- Nature of product (technology, agriculture)
- Seasonality
- Development level (new, growing, saturated)
