Sentence Structure Definition.
Varied sentence length/complexity.
EFFECT ON TA=
Short = urgency; long = clarity or logic.
WHY= Controls rhythm and tone.
Fronted Conjunctions Definition.
Starting with “But”, “Yet”, “So” etc.
EFFECT=Indicate a shift in tone.
Layering Definition.
Using multiple persuasive techniques together.
EFFECT=Builds complexity and strength.
WHY=Makes argument more compelling.
Juxtaposition
Two opposing ideas placed side by side.
EFFECT=Highlights differences, injustice or contradiction.
WHY=Emphasise flaws in opposition.