Black Panther

Question 1

How succesful was BP

Answer 1

BP broke records for the highest opening weekend in the USA, grossing over 1 billion dollars worldwide

Question 2

What awards was BP nominated for

Answer 2

Best picture academy award

Question 3

Historical context of the black panther party

Answer 3

A political activist group established to prevent and monitor police brutality in the US.

Question 4

Cultural context of Black Panther

Answer 4

Marvel films regularly top the box office with few non white characters, often being sidekicks and romantic interests.

Question 5

What is the ‘dark continent’

Answer 5

Victorian branding. Very few feature films from africa reach mainstream western world, and those that do often still portray africa as a dangerous place.

Question 6

BPs 360 degree marketing

Answer 6

Released during black history month,
ads during superbowl,
hasbro toy,s
lexus parthnership,
cultural event rahther than just a film

Question 7

What certificate does BP have

Answer 7

12a, featruing very little romance and no sex or nudity. Fairly violent, but hard to imitate and a moral code to all conflict

Question 8

Whats the difference between a 12 and a 12a

Answer 8

12a films are only shown in cinemas. People younger than 12 may see it if accompanied by an adult. 12s are found on videos and DVDs, no one younger may buy a 12 rated film

Question 9

How was BP circulated

Answer 9

The teaser trailer was released during NBA finals, and got 90 million views on youtube within 24 hours.
It is the most tweeted film ever with 35 million tweets.