theory innit

Question 1

semiotics quote

Answer 1

‘nothing is a sign until we interpret it as a sign’

Question 2

what is semiotics

Answer 2

an investigation into how meaning is corrected

Question 3

barthes five codes

Answer 3

enigma code, action code, syntactic code, symbolic code, referential code

Question 4

syntactic code barthes

Answer 4

parts of the text that refers to meaning outside its literal one

Question 5

shirkey end of audience

Answer 5

proposes audience is no longer passive, becoming prosumers instead of consumers

Question 6

stuart hall reception

Answer 6

messages are encoded by directors and decoded by audience.

dominated - audience accept and agree
negotiated - audience agree and reject certain parts
oppositional - audience reject message

Question 7

users and gratifications

Answer 7

Blumler and Katz

entertainment - audience watch because its exciting
education - audiences watch to learn
escapism - audiences watch to escape from everyday life
social interaction - audiences watch for interaction like playing along at home
relating to others - audiences watch to relate and develop a connection

Question 8

dyer stereotypes

Answer 8

stereotypes act as ajustificaton for violence and agression. ie hitler and aryan race

Question 9

mulvey male gaze

Answer 9

suggests male gaze denies women human identity, instead represent them as sexual objects when audience is het man.

men (bond) take an active role whereas female damsel in distress is passive

Question 10

hypodermic needle theory

Answer 10

implies that media has a powerful impact on its audience
a ‘re-presentation’ of what producer want to see

information can lead to moral panic as they can control the dominant society