The Times Flashcards
Who is the times targeted to and how
Middle class more affluent target audience through formal lexis, higher cover price. Greater emphasis on text than pics, less flashy than a tabloid
How is the audience targeted in the times
Right leaning broadsheet focuses on hard news and ethnocentric rep
How are audiences identified in the times
Broadsheet newspaper with right wing political leaning.
Less right wing than other murdoch papers presenting audience with illusion of choice.
Who owns the times
Published by News Uk, owned by US conglomerate News Corp. Horizontally integrated, and support right wing so less likely to face state intervention.
Product context of the times
The times newspaper is a british ’quality’ newspaper first published in 1785.
When was the set edition published the times
March 2019, after May encountered another commons defeat
How is may presented on the times
Central image is a close up pic of May looking distraught and lacking sleep.
Headline anchors Brexit defeat into something more personal.
Attempt at personalisation of a ’dry’ story
Key point of the frot page of the times.
’In the news’ sections supply global context for financial and environmental news.
Most of thr print is in black and white, connoting seroiusness.
Puff box is paler and more feminine.
What dies the times strapline suggest
The strapline ’britains most trusted newspaper’ draws on the times history and reputation of quality for range of viewpoints. Heraldic style logo reinforces this
Propps narrative theory in the times
Style takes a complex political debate, turning into dramatic emotional incident for may as if shes being eprceived as a character
Van zoonens feminist theory in the times
May is Vulnerable but also defiant
Not sexualised in comparison to daily mail ’legs-it’
A powerful woman in politics is rarely seen, so she is an aspirational figure disregarding politics
How are times audiences grouped
Right wing
Well educated
Middle class
Interested in global affairs
How do times audeinces interpet the product
The brexit chain targets this group in a fairly neutral approach allowing readers to construct their own opinion.
The close up pic of may builds identification.
Horizontal integration
When a company owns several businesses of the same value ie. Rupert murdoch owning news corp and news uk
Makes company more familiar among readers
Vertical intergratopn
When a company owns different businesses in the same line of production.
20th century fox owning studios in Hollywood, as well as conemas and dvd rental shops so can profit from the entire chain.
