Water Aid Flashcards
When was water aid established
1981
What was water aid created in response to
The un campaign for clean water, sanitation, water hygeine and education
Who produced the wateraid ‘rain for good’ advert
Atomic London
What is some cultutal context of the 80s that can be linked to the wateraid advert
Bandaid (1984)
Live aid
Comic relief (1985)
Who is the targeted audience demographic WATERAID
Uses young women for personal identification in audiences, and parents sympathise with childern more
What are some unconventional visual and audio codes in the wateraid advert
Positivity of Claudia
Positive music
How can levi Strauss structuralism theory of binary opposition be linked to the wateraid advert
Beigem brown colour pallate of the setting contrasting with vibrant colours of buckets and t shirts
What are some of the conventions found in a charity advert, that are aslo seen in the wateraid advert
Key information
Personal narrative
Appea for donations
What conventions does the wateraid ad lack
Non diegetic voiceovers
Melacholic audio codes
Black and white visual codes
How could barthes semiotic heory of enigma codes be linked to the wateraid ad
Suspense is created through
enigmatic use of slow motion,
medium close up,
low angle tracking shot of claudias feet and bucket
How could Barthes theory of semantic codes link to wateraid
The song - audience can help claudia ‘feel like she belongs’ and ‘wont leave her’ if they donate
What symbolic codes are used in the wateraid ad
Symbols of drouhgt ridden africa are reinforced
How is david gauntletts identification thoery be linked to this ad WATERAID
Claudia can be seen as a role model for the lifestyle that others could have if people donate.
How can van Zoonens feminist theory be linked to wateraid
Claudia goes against stereotypicaal male protaganists and represents women in non traditional physical roles
However ad reinfroces idea of women taking care of childern
