newspaper industry context Flashcards
what is reach plcs literal uk reach
newspapers
130 million +
who else does reach plc own
newspapers
- most regional news
- daily star
- daily express
who else does news uk own
newspapers
- the sun
- the sunday times
- times radio
both newspaper companies are…
newspapers
horizontally integrated
brands work together to ensure they are usccesful by offering similiar content
what is syndicated content
newspapers
the ability to use similiar stories across multiple papers if they are suitable for demographic
with the increase of online news and citizen journalism…
newspapers
regional news has less reach and power.
why are newspapers interesteed in extending the reach
newspapers
established audience
want to engage more online now technology has develped.
profit and power - curran and seatos
newspapers
why was the times subscription useful to the brand
newspapers
- stopped adspend on google
- finds dedicated users that can feedback what they desire from the brand as prosumers
post pandemic more people respond to
newspapers
established companies like the times that offer real, factchecked news we can rely on.
less succesful companies like talksport are still worthwhile to commpanies because..
newspapers
they can absorb the profit loss and gain alternative readership.
theories for newspaper
newspapers
- hesmondhalgh cultural industires
- curran and seatons
- gerbners cultivation thoery
horizontal intergation allows newsppaers to…
newspapers
swap stories across
if a times journalist discovers soft news, it will be run on the sun instead.
regional paperps benefit from …
newspapers
the scale of their parent corporations.
