zoella

Question 1

structuralism strauss zoella
(LANG)

Answer 1

binary opposition between her and alfie represents male and female stereotypes
hyper feminine makeup, baking, shopping
alfie disregards his appearance, does sport, goes gym

Question 2

post modernism baudrillard zoella
(LANG)

Answer 2

internet is simulacrum vlogs are perceived as authentic however are carefully
constructed antidotes to contemporary celeb culture

Question 3

reps stuart hall zoella
(REPS)

Answer 3

approachable ‘girl next door’
as she grows with her audience she has began to show more glam and luxe life style
seemingly authentic but only shows best bits

Question 4

gauntlett pick and mix zoella
(REPS)

Answer 4

zoella shapes her identity by promoting products appealing to her demographic
anxiety can be picked to construct relatable identity
presentable image puts pressure on young girls’ for perfection

Question 5

van zoonen zoella
(REPS)

Answer 5

zoella builds a feminsit brand but feeds into stereotypical reps
in her blog ‘who runs the world’ she discusses femal inspirations by reffering to them as nice or lovely

Question 6

bell hooks zoella
(REPS)

Answer 6

no one zoella associates herself with are anything but white upper class she includes her gay friend mark, but this simply feeds into ideas of him as the gay best friend
presents narrow views on soceity

Question 7

gender preformance butler zoella
(REPS)

Answer 7

zoella only presents stereotypical feminine traits and could be seen to be policing idea that women should act a certain way

Question 8

fandom jenkins zoella
(AUDI)

Answer 8

consumers become prosumers, fans become involved in participatory culture like comments and events

Question 9

end of audience shirkey zoella
(AUDI)

Answer 9

audiences contribute to text
consumers can leave feedback on vlogs and respond with similiar vids
certain famle level for this to occur