BRANDS: Full Run Through Flashcards
(13 cards)
Excited to talk to you and learn a bit more about your business
Let me fully introduce myself|
As you’ve probably surmised by now: we specialize in podcast advertising intelligence
And by that I mean that brands are using our tech to make valuable decisions about where they spend in the marketplace
So, on that front, I’d love to turn things over to you
to hear a bit more about your footprint in the space and what’s informing this call
Are you buying podcast ads right now?
In-house or with an agency?
If an agency,
do you mind sharing which one?
How are you researching which podcasts you’d like to work with?
Have you run into any walls on that front?
Do you get approached by shows?
How are you vetting if they are a good opportunity or not?
If there’s anything you could change about that current setup,
what would it be? What would be the most valuable thing we could show you today?
That’s very helpful
And, so, in a month or two, where exactly would you like to be? What would you like to have under your belt?
Ok, thanks for adding some context there
And let’s see if we can help on that front
So I’ll structure this as 2 things:
1) I’ll give you a base-line understanding of the software and
2) we can put you guys in the driver’s seat to run a few searches
- - sound good?
Our software’s CORE TECHNOLOGY is that
We can take
ANY EPISODE of ANY PODCAST
and EXTRACT THE ADS from that episode.
As you know podcast ads tend to be a little bit more PERSONAL FOR THE HOST
— they talk about how much they love their Casper mattress and how much it’s benefited them in the past
Our software is really good at PICKING UP THOSE UNIQUE HOST-READ MENTIONS or endorsements of a product and EXTRACTING THEM from the other audio in the episode
