Latest: Publisher App Specific

Question 1

NEW BRANDS: When you log into the app, the first thing you’ll see is this new brands page which shows all the NEW BRANDS WE’VE PICKED UP in the past week

Answer 1

explain #, massive growth, type of campaign

– shows advertisers who have BEGUN TESTING PODCASTING as a marketing channel

Question 2

The WAY WE’VE SEEN companies like yours USE this is to take this list and actually ASSIGN DIFFERENT LEADS to folks, you can note the ones that are SIMILAR TO BRANDS YOU ALREADY WORK WITH

Answer 2

what we’re doing here is FEEDING YOU FRESH LEADS on a weekly basis

Question 3

SPECIFIC ADVERTISERS: You can also look at A specific advertiser

Answer 3

Let’s say you’ve worked with a specific brand in the past and you want to see WHAT THEIR ACTIVITY IS LIKE in the podcast space

Question 4

> > page shows&laquo_space;
List of all podcasts & a summary of their activity
Ranked by # of ads placed since we picked them up in our index.

Answer 4

You can:
Trim by time-period
Click into each ad and sample it

Question 5

Customers use this to DISCOVER OR VALIDATE what SPECIFIC TARGET ACCTS ARE LOOKING FOR,

Answer 5

and then position their shows to see if they can capture that oppty

Question 6

VERTICALS: we’ve also TAGGED EACH with a vertical so if you click in you’ll see other brands that are actively spending on podcast ads

Answer 6

Customers use this to ask, “Which BRANDS SIMILAR TO THE ONES WE’VE HAD SUCCESS WITH, should we be going after?”

Question 7

Or, “Show me all the advertisers in a specific vertical to target.”

Answer 7

All of this is DOWNLOADABLE AND EXPORTABLE

Question 8

Click on podcasts from the Tagged Vertical view

Click in on any specific podcast or type in one that client suggests

Answer 8

Highlight the Overview, Tagged Category, Network, ‘At A Glance’
Highlight Flat List of All Advertisers we’ve picked up for them

Question 9

This is just a FLAT LIST of all the advertisers – which, again, you can match up against your own to see where existing gaps are

Answer 9

— you can look at this from A RENEWALS BASIS and see which advertisers have consistently renewed with them

Question 10

— the green shows the first time the advertiser appeared, the red shows when they no longer advertised

Answer 10

— it shows you WHO IS COMING BACK AGAIN AND AGAIN
– good way to gauge what types of advertisers are seeing success with similar shows, or WHICH ONES HAVE DROPPED those shows and could be looking for a new opportunity

Question 11

ALL OF THIS IS DOWNLOADABLE

Answer 11

and exportable

Question 12

Now there’s an easier way to do this and across all of your shows
List is generated automatically from iTunes’ input of ‘Listeners Also Subscribe To’

Answer 12

Ranked by the # of ads they have run
You can see which of your shows it’s using to surface that to you
Filterable by time and Downloadable as CSV

Question 13

VALUE here is the ability to HONE IN on podcasts that are COMPETITIVE TO YOU

Answer 13

is a good way of understanding which advertisers you should be going after