REVISED: Publishers Run Through

Question 1

Excited to talk to you and learn a bit more about your business

Answer 1

Let me fully introduce myself|

– I know we have a few people on the call – would you mind introducing yourselves?

Question 2

Ok great –

As you’ve probably surmised by now: we specialize in podcast advertising intelligence

Answer 2

And by that I mean that publishers – and podcast networks – are using our tech to more actively find advertisers and sponsors for their shows and to ultimately create more revenue from the exposure they are giving to their audiences

Question 3

Now, I’m more than happy to give you a first-hand look of what that means, and especially how it could apply to your needs

Answer 3

but it’ll be most helpful if you gave me a bit more color on your current setup
– is that ok?

Question 4

So why don’t you take over the reins here for a second –

Answer 4

I’d love to hear: what are the most important things you think I should know about your footprint in the space?

Question 5

As you probably know there’s an enormous excitement right now from brands to capitalize on the listenership in the space –

Answer 5

how are you going about that process right now? Of finding them?

Question 6

Ok – that sounds pretty familiar to what our clients tell us

Answer 6

Are you guys running into any walls?

Question 7

Ok, and last question –

Answer 7

ultimately, where would you like to be in about a month or two? Say, at the end of March or April?

Question 8

Ok, so we can definitely see if we can help with that

Answer 8

And honestly, I think

Question 9

Ok, so we can definitely see if we can help with that

Answer 9

And honestly, I think it’ll be useful if we do two things:

1) I’ll give you a base-line understanding of the underlying logic of the system and
2) we can put you guys in the driver’s seat and explore a couple of capabilities
- - sound good?

Question 10

Ok, so we’re gonna start here with an that Malcolm Gladwell just did for Revisionist History for the brand Allbirds

Answer 10

(play ad)

Question 11

So what our technology did was listen to this show and recognize when there was an UNSCRIPTED or HOST-READ AD for a BRAND

Answer 11

The beauty of podcasts is that you’re listening to a conversation and sometimes a brand mention or endorsement can feel like its occurring naturally in the conversation, so it’s not as easy to pick up

Question 12

In this case, the name for the brand happens about 20 seconds in – so our tech is sophisticated enough to pick up on context and extract the ad in full

Answer 12

We then catalogue and classify this ad based on what we know: its placement, its length and copy, but also, the brand advertiser responsible for it, the show it was placed on

And we do this for each ad in the weekly Top 2,000 shows according to Apple’s ranking

Question 13

The result is a pretty powerful data-set of over 100,000 ads, covering over 4,000 brands

Answer 13

but indexed and sorted in such a way that you can ask meaningful questions out of it and get instructive insights

Question 14

One of the big questions they tend to ask:

Answer 14

Which brands have newly entered the podcast market and are looking for opportunities to advertise?
(NEW BRANDS)

Question 15

From there we can also look at advertisers that are working with specific shows

Answer 15

We can actually zoom in on each show to see its top advertisers