From Voice Flashcards
(21 cards)
Excited to talk to you and learn a bit more about your business
Let me fully introduce myself|
As you’ve probably surmised by now: we specialize in podcast advertising intelligence
And by that I mean that publishers – and podcast networks – are using our tech to more actively find advertisers and sponsors for their shows and to ultimately create more revenue from their audiences
So, on that front, I’d love to turn things over to you to hear a bit more about your business and what’s informing this call
How did you hear about us?
How many shows do you currently produce?
What are you working on right now?
As you probably know there’s an enormous excitement right now from brands to capitalize on the listenership in the space –
How are you currently figuring out where to target your time?
How are you identifying new advertisers to reach out to?
Are there any walls you’ve run into? What would you have loved to have had a few months ago?
Ok – that sounds pretty familiar to what our clients tell us
and we can definitely see if we can help with that
So what I’ll do is two things:
1) I’ll give you a base-line understanding of the underlying logic of the system and
2) we can put you guys in the driver’s seat and run a couple of test searches so you can see how this would work for you
– sound good?
[screen-SHARE for DECK]
Our software’s core technology can take
any episode of any podcast
and extract the ads from that episode.
As you know – the ads on podcasts tend to be host-read.
AT SCALE, we can take these episodes and extract the host-read ads
and really identify the endorsements — for example people talking about how much they love their Casper mattress.
We have that engine and we apply it to the top 2,000 podcasts each week, ranked based on how they appear in Apple Podcasts.
We use that as our index.
I’LL JUMP INTO THE APP AND SHOW YOU WHAT IT DOES.
Basically you should see AllBirds on Revisionist History
This is an example of a single ad that we picked up on a single episode of revisionist history which is Malcolm Gladwell’s podcast
You can see we give you an overview of the episode — a pre-roll for Emirates — a mid-roll for Sonos Beam And this ad for AllBirds (PLAY AD)
I LIKE THIS AD bc it’s Malcolm Gladwell going off about stuff that is only tangentially related to stuff about AllBirds
—in fact, AllBirds doesn’t come up until about 30 seconds in
— so we are not doing a simple keyword search
—We’re doing a much more complex analysis of the audio to figure out which block is host-read and which of it is an ad
— This is one of 100,000 ads in our data-base,
covering over 4,000 different brands,
and close to 6,000 podcasts that we can help you analyze and extract the right insights from
— The rest of the app is different views of this data that you can use it to go WIN MORE ADVERTISERS because we’re actually showing you where different types of opportunities exist
- does that make sense?
- so let’s check it out
NEW BRANDS: When you log into the app, the first thing you’ll see is this new brands page which specifically shows you all the new brands we’ve picked up in the last week (explain what they are seeing)
– the way we’ve seen companies like yours use this is to take this list and actually assign different leads to folks and holding them responsible for outreach and following up on those accounts
— So this view is primarily about feeding leads in on a weekly basis
ADVERTISER SEARCH:
You can also look at specific advertisers
— let’s say you’ve worked with a specific brand in the past and you want to see what their activity is like in the podcast space
— You can actually pull them up
—and see a list of all the podcasts they have been active on
— we’ve also TAGGED EACH WITH A VERTICAL so if you click in on this vertical you’ll see other brands that are active
PODCAST SEARCH: You can also flip the script here and ask yourself which podcasts are actually most popular among insurance advertisers
What other podcasts do you consider similar to the ones you are creating?
Because we do track such a wide variety of shows, being able to hone in on podcasts that are competitive to you is a good way of understanding which advertisers you should be going after
— this is just a flat-list of all the advertisers
— you can look at this fromA RENEWALS BASIS and see which advertisers have consistently renewed with them
— the green shows the first time the advertiser appeared, the red shows when they no longer advertised
— it shows you who is coming back again and again
— grey means we haven’t yet processed it or picked this show up
We tag each show with a category as well
So we can look into the category and see which advertisers are big on that category as well
The other thing is that at the top we can see how many advertisers they had or added that month
SUMMARY:
SO, SO FAR WE’VE
- new brands that are actively looking to test the podcast space
- capturing new business from brands that are advertising on shows with lookalike audiences or that are similar to yours
- we’ve zoomed in on accounts that you might want to add to your book of business and showed you how to identify important things about them
- and we’ve showed you how to streamline your work
