Publisher APP SPECIFIC Flashcards
(19 cards)
NEW BRANDS: When you log into the app, the first thing you’ll see is this new brands page which shows all the NEW BRANDS WE’VE PICKED UP in the past week
explain #, massive growth, type of campaign
– shows advertisers who have BEGUN TESTING PODCASTING as a marketing channel
The WAY WE’VE SEEN companies like yours USE this is to take this list and actually ASSIGN DIFFERENT LEADS to folks, you can note the ones that are SIMILAR TO BRANDS YOU ALREADY WORK WITH
what we’re doing here is FEEDING IN LEADS TO YOU on a weekly basis
SPECIFIC ADVERTISERS: You can also look at specific advertisers
Let’s say you’ve worked with a specific brand in the past and you want to see WHAT THEIR ACTIVITY IS LIKE in the podcast space
You can actually pull them up
—and see a LIST of ALL THE PODCASTS they have been active on as well as a profile on them
Customers use this to DISCOVER OR VALIDATE what SPECIFIC TARGET ACCTS ARE LOOKING FOR, and then position their shows to see if they can capture that
VERTICALS: we’ve also TAGGED EACH with a vertical so if you click in you’ll see other brands that are actively spending on podcast ads
Customers use this to ask, “Which BRANDS SIMILAR TO THE ONES WE’VE HAD SUCCESS WITH, should we be going after?”
PODCAST SEARCH: You can also flip the script and look at this from an individual show or network perspective
What OTHER PODCASTS do you consider SIMILAR to your own? in Content or Listenership?
Because we do track SUCH A WIDE VARIETY OF SHOWS,
being able to HONE IN on podcasts that are COMPETITIVE TO YOU is a good way of understanding which advertisers you should be going after
This is just a FLAT LIST of all the advertisers – which, again, you can match up against your own to see where existing gaps are
— you can look at this from A RENEWALS BASIS and see which advertisers have consistently renewed with them
— the green shows the first time the advertiser appeared, the red shows when they no longer advertised
— it shows you WHO IS COMING BACK AGAIN AND AGAIN
– good way to gauge what types of advertisers are seeing success with similar shows, or WHICH ONES HAVE DROPPED those shows and could be looking for a new opportunity
ALL OF THIS IS DOWNLOADABLE
and exportable
You can replicate this same kind of search for NETWORKS
again, all downloadable, and exportable
Now if you really want to broaden this and hunt for specific KINDS OF ADVERTISERS based on a different criteria
[ADVERTISER SEARCH]
One last thing: AIRCHECKS
Do clients ask you to send over COPIES OF THE ADS you’ve run for them? How are you currently handling that process?
We can listen to any RSS feed and extract the ad, in addition to transcribing it. So you have an mp3 you can send to the client as well as a CSV file.
it’s a COST AND MANUAL LABOR SAVINGS tool that allows you to automate the verification and send to the client the specific ad that was run
SUMMARY:
SO, SO FAR WE’VE
- IDENTIFIED NEW BRANDS that are actively looking
- spotted OPPORTUNITIES for NEW BUSINESS from brands that are advertising on shows with lookalike audiences
- we’ve ZOOMED IN on SPECIFIC ACCTS that you might want to add to your book of business
- and we’ve showed you how to STREAMLINE some of the more TIME-CONSUMING ASPECTS of your work with clients
QUESTIONS: Have you SEEN anything LIKE THIS before?
What are your thoughts on it?
Based on what you’re working on right now
DO YOU SEE THIS AS SOMETHING THAT COULD HELP?
Our pricing is pretty straightforward:
3 options
tiered according to WHAT PERCENTAGE OF THE MARKETPLACE you want to pull your insights from
and how many Brand Advertisers you want to see
SUCCESS STORY
Publisher success
