PUBLISHER DEMO

Question 1

EXCITED TO TALK + learn a bit more about your business

Answer 1

Let me FULLY INTRODUCE myself

Question 2

We SPECIALIZE in podcast advertising intelligence

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And by that I mean that publishers USE OUR TECH to more ACTIVELY FIND advertisers and sponsors for their shows, and to ultimately win more revenue for their business

Question 3

So, would love to TURN THINGS OVER TO YOU on that front –

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to help me understand your current footprint and what you’re working on right now

Question 4

What KINDS OF PODCASTS you’re creating right now?

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How many?

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As you probably know there’s an enormous INTEREST right now from brands to CAPITALIZE ON THE LISTENERSHIP in the space –

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How are you currently figuring out WHERE TO TARGET YOUR TIME?

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How are you identifying NEW ADVERTISERS to reach out to?

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Are there ANY WALLS you’ve run into? What would you have loved to have had a few months ago?

Question 7

Sounds pretty familiar to WHAT CLIENTS TELL US and

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we can definitely see if we can help with that

Question 8

I’ll do is two things:

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1) base-line understanding of the core tech
2) put you in the driver’s seat and run some test searches
(share screen)

Question 9

Our software’s CORE TECHNOLOGY is that

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We can take
ANY EPISODE of ANY PODCAST
and EXTRACT THE ADS from that episode.

Question 10

As you know podcast ads tend to be a little bit more PERSONAL FOR THE HOST
— they talk about how much they love their Casper mattress and how much it’s benefited them in the past

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Our software is really good at PICKING UP THOSE UNIQUE HOST-READ MENTIONS or endorsements of a product and EXTRACTING THEM from the other audio in the episode

Question 11

We have THAT CORE ENGINE and we APPLY it to the top 2,000 podcasts EACH WEEK, ranked on how they appear in Apple Podcasts

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So, as each show publishes an episode, our software AUTOMATICALLY DOWNLOADS that episode and MAKES THAT DATA AVAILABLE so you can plug into what’s really happening in the marketplace

Question 12

I’LL JUMP INTO THE APP AND SHOW YOU WHAT IT DOES.

Answer 12

(go to ad)

Question 13

This is an example of a SINGLE AD for AllBirds that we picked up on a SINGLE EPISODE of Revisionist History which is Malcolm Gladwell’s podcast

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You can see we give you AN OVERVIEW of the episode and a VISUAL INDICATOR of each separate ad that aired
— a pre-roll for Emirates
— a mid-roll for Sonos Beam
And this ad for AllBirds
(PLAY AD)

Question 14

i LIKE THIS AD bc it’s Malcolm Gladwell going off about stuff that is only tangentially related to stuff about AllBirds

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—in fact, AllBirds doesn’t come up until about 30 seconds in.

Question 15

So, we are NOT DOING A SIMPLE KEYWORD SEARCH

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— but a MUCH MORE COMPLEX ANALYSIS of the audio

– to figure out WHICH BLOCK IS the EPISODE ITSELF and which of it is an ad.

Question 16

This is one of over 100,000 ADS in our data-base,
covering over 4,000 different BRANDS,
and close to 6,000 PODCASTS

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ANALYZED IN SUCH A WAY that you can ASK IMPORTANT QUESTIONS about the marketplace and CAPTURE VALUABLE OPPORTUNITIES

Question 17

Does that make sense?

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Let’s explore this from your perspective

Question 18

NEW BRANDS: When you log into the app, the first thing you’ll see is this new brands page which shows all the NEW BRANDS WE’VE PICKED UP in the past week

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explain #, massive growth, type of campaign

– shows advertisers who have BEGUN TESTING PODCASTING as a marketing channel

Question 19

The WAY WE’VE SEEN companies like yours USE this is to take this list and actually ASSIGN DIFFERENT LEADS to folks, you can note the ones that are SIMILAR TO BRANDS YOU ALREADY WORK WITH

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what we’re doing here is FEEDING IN LEADS TO YOU on a weekly basis

Question 20

SPECIFIC ADVERTISERS: You can also look at specific advertisers

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Let’s say you’ve worked with a specific brand in the past and you want to see what their activity is like in the podcast space

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You can actually pull them up

—and see a list of all the podcasts they have been active on as well as a profile on them

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Customers use this to DISCOVER OR VALIDATE what SPECIFIC TARGET ACCTS ARE LOOKING FOR, and then position their shows to see if they can capture that

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VERTICALS: we’ve also TAGGED EACH with a vertical so if you click in you’ll see other brands that are actively spending on podcast ads

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Customers use this to ask, “Which brands similar to the ones we’ve had success with, should we be going after?”

Question 23

PODCAST SEARCH: You can also flip the script and look at this from an individual show or network perspective

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What OTHER PODCASTS do you consider SIMILAR to your own? in Content or Listenership?

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Because we do track SUCH A WIDE VARIETY OF SHOWS,

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being able to HONE IN on podcasts that are COMPETITIVE TO YOU is a good way of understanding which advertisers you should be going after

Question 25

This is just a FLAT LIST of all the advertisers -- which, again, you can match up against your own to see where existing gaps are

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— you can look at this from A RENEWALS BASIS and see which advertisers have consistently renewed with them

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— the green shows the first time the advertiser appeared, the red shows when they no longer advertised

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— it shows you WHO IS COMING BACK AGAIN AND AGAIN -- good way to gauge what types of advertisers are seeing success with similar shows, or which ones have dropped those shows and could be looking for a new opportunity

Question 27

ALL OF THIS IS DOWNLOADABLE

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and exportable

Question 28

You can replicate this same kind of search for NETWORKS

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again, all downloadable, and exportable

Question 29

Now if you really want to broaden this and hunt for specific KINDS OF ADVERTISERS based on a different criteria

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[ADVERTISER SEARCH]

Question 30

One last thing: AIRCHECKS

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it's a cost savings tool and manual labor savings tool that allows you to verify and send to the client the specific ad that was run. Sometimes clients request that.

Question 31

We can listen to any RSS feed and extract the ad, in addition to transcribing it. So you have an mp3 you can send to the client as well as a CSV file.

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We automate that process for you.

Question 32

Based on what you're working on right now

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DO YOU SEE THIS AS SOMETHING THAT `COULD HELP?

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Have you seen anything like this?

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What questions do you have?

Question 34

Our pricing is pretty straightforward:

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3 options tiered according to WHAT PERCENTAGE OF THE MARKETPLACE you want to pull your insights from and how many Brand Advertisers you want to see

Question 35

SUMMARY: | SO, SO FAR WE'VE

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* identified new brands that are actively looking * spotted opportunities for new business from brands that are advertising on shows with lookalike audiences * we've zoomed in on accounts that you might want to add to your book of business * and we've showed you how to streamline some of the more time-consuming aspects of your work with clients

Question 36

SUCCESS STORY

Answer 36

Publisher success