CORE DEMO FOUNDATION

Question 1

Our software’s CORE TECHNOLOGY is that

Answer 1

We can take
ANY EPISODE of ANY PODCAST
and EXTRACT THE ADS from that episode.

Question 2

As you know podcast ads tend to be a little bit more PERSONAL FOR THE HOST
— they talk about how much they love their Casper mattress and how much it’s benefited them in the past

Answer 2

Our software is really good at PICKING UP THOSE UNIQUE HOST-READ MENTIONS or endorsements of a product and EXTRACTING THEM from the other audio in the episode

Question 3

We have THAT CORE ENGINE and we APPLY it to the top 2,000 podcasts EACH WEEK, ranked on how they appear in Apple Podcasts

Answer 3

So, as each show publishes an episode, our software AUTOMATICALLY DOWNLOADS that episode and MAKES THAT DATA AVAILABLE so you can plug into what’s really happening in the marketplace

Question 4

I’LL JUMP INTO THE APP

Answer 4

AND SHOW YOU WHAT IT DOES.

Question 5

This is an example of a SINGLE AD that we picked up on a SINGLE EPISODE of Revisionist History which is Malcolm Gladwell’s podcast

Answer 5

You can see we give you AN OVERVIEW of the episode and a VISUAL INDICATOR of each separate ad that aired
— a pre-roll for Emirates
— a mid-roll for Sonos Beam
And this ad for AllBirds
(PLAY AD)

Question 6

i LIKE THIS AD bc it’s Malcolm Gladwell going off about stuff that is only tangentially related to stuff about AllBirds

Answer 6

—in fact, AllBirds doesn’t come up until about 30 seconds in.

Question 7

So, we are NOT DOING A SIMPLE KEYWORD SEARCH

Answer 7

— but a MUCH MORE COMPLEX ANALYSIS of the audio

– to figure out WHICH BLOCK IS the EPISODE ITSELF and which of it is an ad.

Question 8

This is one of over 100,000 ADS in our data-base,
covering over 4,000 different BRANDS,
and close to 6,000 PODCASTS

Answer 8

you can use this continually updated data-set to ASK IMPORTANT QUESTIONS about the marketplace and CAPTURE VALUABLE OPPORTUNITIES

Question 9

Does that make sense?

Answer 9

Does that make sense?

Question 10

Q: How long have you been doing this?

Answer 10

We’ve been doing this since September 2017. We initially started with Top 200, and then expanded in 2018 to capture the Top 2,000.