Flashcards in Case Study: South Africa 2010 World Cup Deck (5)
What was South Africa like before the world cup?
Recovering from the legacy of apartheid
Poverty in the townships
A lot of potential (e.g. natural resources) but yet to realise this.
Extra GDP growth (estimated 1% extra)
Catalyst for job creation and skills training
Increased tourist numbers (@350,000 to 400,000)
Expanding infrastructure – roads, railways, airports and stadia
Thousands of new construction jobs created
National unity and pride
Image boost on the international stage
Global exposure and promotion of SA tourism
Impact of community projects
Most of the money from the sale of media rights and sponsorship goes to Fifa
Almost £4billion cost – this money could’ve been spent on reducing poverty in the townships
Thousands of construction jobs created, but many of these end upon completion of the World Cup projects
Demolition of shanty towns
The rich have benefitted most
Informal traders (street vendors) harrassed and prevented from trading near stadia.
Tourism promoted, but will people come?